Adapt Your Business for the New Facebook Algorithm

Algorithm

Today has never been a more important time to solidify your business’ online presence, especially with the progression of Facebook algorithms constantly changing. Social media plays an ever-growing role in not only engaging in customer interaction, but also in building your overall online reputation.

Business owners are having a harder time these days adapting to Facebook’s newest algorithms, stating in their announcements that if companies want reach, they should pay for it. And while many companies are starting to utilize Facebook ads more, there are still numerous methods to gain user visibility that are either completely free or very-low cost. Here are some ways which you can use Facebook to gain more social proof and essentially grow your company: [Read more...]

The Best Social Media Campaigns Of The Recent Past

Send a Whale

Today’s businesses, social media has been one of the most important aspects if used right, mostly because a good social media campaign propels the company quickly into the limelight of consumer perception.

Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising. However, how would a new company ideally shape the social media campaign for its benefit? [Read more...]