The pundits have been critical, and the competitors have been multiplying in number, but Groupon is still sitting atop the pile in the daily deals space. For consumers, the service is attractive for the simple fact that they don’t have to pay to use it, and can actually save money on the things they want to buy by taking the company up on its deals.
Facebook recently launched its much talked about timeline to the user base. It is essentially a new feature that turns the user’s profile into a scrapbook by using their onsite activity to highlight who they are, what they like, and so forth.
More brands are jumping on the Facebook bandwagon to tap into the size and strength of the world’s most powerful social network. Some are literally merging their existing presence into the platform, and single sign on is the option many are using to handle the integration process.
The rumors surrounding online review service Yelp going public have been circulating for a couple of years now. Well, the San Francisco-based company finally decided to put an end to all the speculation because it recently filed its IPO papers with the SEC in an effort to raise $100 million. According to reports, it is hoping to start the year of 2012 off as a publicly traded company.
As far as the social space is concerned, Google+ just may go on to be the story of 2011. After all, it has been surrounded by more hype than we have seen in a long while. When the platform was unveiled back in June, many pundits in the tech community actually believed it could be a viable competitor to social giant Facebook.
The recent introduction of the iOS 5, the new operating system included in the iPhone 4s, has not only created opportunities for Apple, but third parties as well. Geo-driven social network Foursquare is one party that has decided to tap into its rich functionality right away with the recent launch of Radar.
By now, most businesses realize the tremendous marketing potential that lies within social media. We are often pointed in the direction of popular platforms like Facebook and Twitter, but the social realm has so much more to offer us marketers. While there are numerous options out there, many of which do the same thing more or less,
The beta version of Google+ has been out for nearly two months now, and if you have been keeping up with the news, you know Hangouts is one of its most exciting features. A chatting tool of sorts, Hangouts allows users to communicate by video with up to 10 people at once, which makes it useful for a wide range of purposes. It also lets them view YouTube content as a group. In an interesting development, the search engine company has decided to take its video-based chatting component out of the Google+ arena by integrating it with its immensely popular web destination YouTube.