What Might Change for Groupon if They Begin to Charge a Fee for Their Service

Groupon Deals

The pundits have been critical, and the competitors have been multiplying in number, but Groupon is still sitting atop the pile in the daily deals space. For consumers, the service is attractive for the simple fact that they don’t have to pay to use it, and can actually save money on the things they want to buy by taking the company up on its deals.

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Does a Yelp IPO Change Anything for Yelp Users or Businesses?

Yelp IPO

The rumors surrounding online review service Yelp going public have been circulating for a couple of years now. Well, the San Francisco-based company finally decided to put an end to all the speculation because it recently filed its IPO papers with the SEC in an effort to raise $100 million. According to reports, it is hoping to start the year of 2012 off as a publicly traded company.

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Have Brand Pages given Google+ New Life?

Google Plus Brand Pages

As far as the social space is concerned, Google+ just may go on to be the story of 2011. After all, it has been surrounded by more hype than we have seen in a long while. When the platform was unveiled back in June, many pundits in the tech community actually believed it could be a viable competitor to social giant Facebook.

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Why is Yammer Such an Excellent Communication Tool for Businesses of Any Size?

Yammer Social

By now, most businesses realize the tremendous marketing potential that lies within social media. We are often pointed in the direction of popular platforms like Facebook and Twitter, but the social realm has so much more to offer us marketers. While there are numerous options out there, many of which do the same thing more or less,

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How Could a Video Marketer Take Advantage of the New YouTube Google+ Hangouts Feature?

Google+ Hangouts

The beta version of Google+ has been out for nearly two months now, and if you have been keeping up with the news, you know Hangouts is one of its most exciting features. A chatting tool of sorts, Hangouts allows users to communicate by video with up to 10 people at once, which makes it useful for a wide range of purposes. It also lets them view YouTube content as a group. In an interesting development, the search engine company has decided to take its video-based chatting component out of the Google+ arena by integrating it with its immensely popular web destination YouTube.

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