About Adam Root

Former web developer Adam Root has worked in interactive development and design for Fortune 500 companies, midsize agencies, and startups. Adam is now the founder and CTO of Hiplogiq, a marketing technology company whose mission is to improve upon traditional methods of doing business by creating products and services designed for the way the empowered consumer lives today.

How Social Media Impacts (or Doesn’t Impact) ROI

Social Media Like

The more social media followers, the better — right? As is often the case, it’s not quite that simple.

A big boost in your Twitter followers might give you a warm glow inside, but it’s not going to pay the bills. Likewise, a popular post on Facebook might collect hundreds or thousands of “likes,” but it doesn’t always follow that your bottom line will receive a boost.

To ensure that your social media presence is effectively advancing your company and brand, you’ll have to hit the right notes with your customer base and navigate a minefield of dodgy shortcuts. And it’s important to understand exactly what you’re getting (and what you’re not getting) from your company’s investment in social media. [Read more...]