Barney from How I Met Your Mother

If you’ve ever watched the television show “How I Met Your Mother,” the character Barney has “a guy” for everything.

In NYC, he’s hyper-connected. You don’t have to live in the middle of the largest city in the U.S. to be that connected anymore. With the Internet, anything’s possible.

As every social media “guy” for the last five years has written about, doing business has changed. It’s easier now for consumers to do business without ever needing to leave their comfort zone.


What does that mean for you?

If you want to succeed, you better have the inside track on their comfort zone. For me personally, that means being “the marketing writer guy.”

Being “the guy” that people turn to takes a little effort. It’s where social media and blogging come into play. These are the mediums to get to know your audience, and build credibility.


How To Be Memorable

Share the wealth. The industry secrets that you grasped onto with both hands 10 years ago need to be let go for the benefit of your audience. Helping your readers once can mean that they’ll remember who you are in the future.

Be compelling. This means sharing that valuable information, but also doing it in an entertaining fashion. If your blog posts sound like an encyclopedia entry, chances are you’re doing it wrong. Inject a little personality. Write in an entertaining and conversational tone.

Be accessible. Nothing’s worse than commenting on a blog or reaching out and making yourself vulnerable—only to hear crickets. When someone takes time out of their busy day to talk with you, be nice and return the favor.

Invite interaction. Step one is to write about something that your readers will care about. As you entertain them, and nudge them toward investing in your message…hit them with a question. Invite them to respond to your work. You never know what the results will be.

The Internet is not the place to be shy. If you don’t do anything, chances are that nothing will result. So as you start to see new faces around, don’t be afraid to reach out and ask them about them.

The people you meet may not need your services right away, but that’s OK. Six months down the road, when they do, it’s you that will come to mind. They’ll know “a guy.”

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Written by Matt Brennan
Matt Brennan offers corporate writing services to businesses and organizations. He’s been telling stories for more than 10 years.