Last month, we chronicled one major milestone when StumbleUpon surpassed Facebook for social media traffic generation. They just reached another major milestone according to CEO Garrett Jones by breaking the half a billion page views mark.

Here is the image he posted on Instagram:

The social news discovery site has built a stronghold in a niche that nobody else has truly been able to crack. Other than a few functionality changes, the basic premise has remained unchanged over the years, which may be…

The Secret to StumbleUpon’s Success

There is a certain allure about mystery. Those who love surprise parties and movies with twist-endings are prime candidates to be one of the millions of avid StumbleUpon fans. To paraphrase Forrest Gump, “StumbleUpon is like a box of chocolates.”

Users click a button and are served pages based upon their preferences and history. The algorithm determines which pages someone is likely to enjoy based upon these two (and other) factors so that they can discover content that they otherwise would not have found. Therein lies the key to StumbleUpon’s success – finding content from sources that users didn’t know or had forgotten about.

Discovery for Business

Few would argue the merits of Facebook, Twitter, or LinkedIn for business, social news sites like StumbleUpon, Digg, and Reddit have been debatable. With more people flocking to social media to discover new things, the business benefits are becoming more clear.

Exposure is a matter of quality and quantity. The quality of traffic referred by the three major social networks is normally considered high, just a step below search traffic, but social news traffic is one of the lowest-quality forms. That’s not what they’re for. Businesses need to see social news as bulk – a way to get more eyeballs to content, products, and services than the social networks can deliver.

It’s a numbers game. If enough people see your business pages, blog posts, and videos, the chances are strong that some (even a miniscule amount) are interested in learning more. StumbleUpon is the perfect venue for this because it brings people to your pages that would likely never have found you on social networks and probably wouldn’t have looked for you on search.

At 500 million page views per month, businesses must start considering StumbleUpon in their marketing strategies.

Written by JD Rucker
+JD Rucker is Editor at Soshable. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.