There are people who love testing the patience of people around them and then there are people who appreciate and value it! Which group you belong to? Will you be screaming out from a brick-size book to make your point in a busy community hall? It’ll surely draw the attention of people but for wrong reasons. So, chart your information before you climb the dais. You’ll need more than just recitation to hook people to your facts.
Why people are running after infographics?
Marketers, researchers, public presenters, politicians, non-profits or, even, your boss – infographics could be friendly to anybody. Obviously, that’s not just because of their stunning looks!
1. Scannable (not cannibal or cannonball!)
Everybody is busy and utterly impatient. So, you have to make your point clear to people who have a very slim span of attention. People on the web scan first and read later, if that interests them at all. Infographics by nature are very easy to scan. It, necessarily, does not pose as threat to people’s busy schedule. After all, you must have heard ‘an image speaks a thousand words’. But for that, you need proper management and software training.
Think of a ‘thousand words blog post’ and a ‘standard resolution image, graphic or chart’. Which one is easier to embed? No doubt, majority of you will choose the second one. That’s the convenience with infographics.
Written words have boundaries in sense of style guides. Infographics have almost none. A Venn-diagram or flow-chart can speak same language across the continents. They have global appeal.
Because of first 3 reasons, it’s easier to make an infographic viral. Every marketer knows what a viral content mean to their campaign.
However, it’s a minefield out there. Rolling out a chart-busting infographic is no easy task. Common mistakes are,
- Stuffing too much information in a graphic. It’s nauseating.
- Too big and lengthy. It’s easy to lose track.
- Useless and spurious data. It’s boring.
How to move ahead safely and effectively?
- Understand the subject you are talking about.
- Work only with processed and legit data; don’t invent data!
- Information comes first; then graphics.
- Try to fit the design within a screen size.
So, it’s time you start using charts and graphics to spice up your social media interaction.
- Learn how to make simple infographics for PR or for fun (publicityhound.net)
- Easel.ly Makes Infographics Easy… But Should It? (readwriteweb.com)
- Send Us Your Infographics! (soshable.com)