Apple Ping: A Social Media “Genius” Idea

iTunes Ping

Just so we are all on the same page, Apple Ping is a social media platform for music.

Ping is an underestimated platform that really has an incredible amount of possibilities for those who really love music. Not only does it allow for people to share what is in their libraries, but it also allows for people to see updates about a specific artist and even concert updates. It imports their Tweets and you can see what everyone is saying and listening to.

It’s not so much a platform like Facebook where you can comment on people’s walls and such, but you can comment on songs and albums that people recommend or are in your library that you recommend to others. Then you can then hear a short little clip and if you like it that much, a click of a button and it’s yours for no more than $1.29. Crazy right?

Not only is a social media platform, but its online marketing at its best! It’s unbelievable. People can recommend things for you to buy and ultimately make Apple even more money. We don’t normally hear about Ping as often as we should. It is the Facebook of the music industry and I think people are missing out.

I have been a music buff since the day I was born and it is a huge part of my daily routine. For instance, right now I’m listening to some Doobie Brothers and the Allman Brothers band on my iPad. Ping is recommending me artists and songs galore along with other people who have similar interests in music. As much as Spotify allows you to listen to music much like Pandora does, it does not give you the same connectivity that Ping does.

I think its wild. Social media has taken over all aspects of life whether we like it or not. I enjoy it. It’s fun, its connective; it’s something that is ever changing and ever developing. Sometimes it’s creepy that it can know everything about you, but at the same time, the ease of finding a song that could be your new favorite is out of this world. I love it, and it would be a “Genius” idea for everyone to get involved.

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Nick Renna

Nicholas Renna is the Social Media Coordinator for Lessing's Inc., Long Island's largest catering company.

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