Advice for the Beginners

Ira Glass Business SEO

Here at Wikimotive, we have a backlog of content that goes back years. We have multiple ebooks and podcasts and infographics, and we have material published all over the web. We get emails all the time from people, intelligent people, who want to get into the game but don’t know where to start. They see the volume and the quality of work in the industry and they just find it so overwhelming, so purely and completely daunting, that they shrink away from ever starting in the first place. Worse, they create one thing, one blog or video or SEO campaign, and it doesn’t live up to their own expectations so they scrap it and call it quits.

This is one of the most toxic attitudes you can have, and it needs to stop.

It’s only natural for your first effort to (if you’ll excuse my language) suck a little bit. All that great stuff you’re hearing and watching and reading, that wasn’t created overnight. All of that amazing work only represents the latest step in a very long journey, one that started as low or lower than you are now.

This idea was communicated best by Ira Glass, the creator of This American Life and public radio legend. This quote has always been an inspiration to us, and we hope you’ll also find some value in it:

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.”

And in poster form:

Ira Glass Creative Poster


Original post can be found on Wikimotive’s blog.

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

6 thoughts on “Advice for the Beginners

  1. This is great advice for someone who is starting out. Early work may not be the greatest, but it is some experience. To improve, you have to take that early work and see you can make it better. Experience is one of the big tools that can help you produce better things. Another tool is creativity. There may be someone you know who is very creative who can help you make your work seem appealing to your audience. Perhaps you will gain more creativity after doing a number of projects. After working on various projects, your work will get the attention you feel it deserves.

  2. Loved reading this, I’ve just started and working my ass off ;) but i am lucky enough to be working with a group of creative people who all help me. But the main point here is never give up, work hard and you efforts will be rewarded.

  3. Some great advice here for beginners, just like you I work with a lot of people who are just starting out with social media but don’t really know how to begin. And I have to say your advice is spot on, a lot of people fail as the amount of work required is much more than they anticipated. If you would like to learn more about how to get started then we run a free weekly webinar discussing social media. You can register here if you’re interested :

    Thanks for a very informative article,

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