We won’t pound on them for mentioning MySpace and Bebo in the same sentence as Facebook and Twitter. These videos are, after all, a year old this week.
We’ll definitely give this 30-year-old show, the Nightly Business Report on PBS, all the credit in the world for abandoning the stuffy advice that you can find on the Wall Street Journal and going with real advice for businesses of all sizes. Social media is the way to go – that much is clear. That NBR figured this out before most mainstream media business shows is a nice touch.
Watch these three videos (less than 10 minutes total) and listen to the basic lessons. They’re good ones if you want to take advantage of the potential that social media offers.