We know that Justin Bieber loves social media. He’s already the crown prince of Twitter. Now, he’s giving more than his 2 cents. He led a round of funding worth $1.1 million to the social network that wants to be the place for teens to express their angst.
The network will be called Shots of Me but will not have a matching domain. It launches this week.
RockLive CEO John Shahidi said of Bieber, “He’s been very involved in our products, helping us test things and providing feedback… When we told him that we were looking to create a social network for teens that really addresses what they aren’t getting on other networks, and which tries to deal with things like cyber-bullying, his eyes just lit up.”
According to Fortune:
It should be interesting to see how Bieber’s influence will affect downloads and usage. He currently has 46.5 million Twitter followers, which is more than anyone else in the world (save for fellow singer Katy Perry, with whom he is effectively tied). RockLive has never used traditional marketing methods – no PR firm or press releases, for example – instead relying on digital word of mouth from users (in its past games, users were encouraged/enabled to share accomplishments without leaving the actual game).
Read More: Fortune