If you’ve started an e-cigarette business and are not yet seeing a substantial money flow, maybe you should try something different in promotion. Have you utilized your social media? If not, then that could be the main reason you’re not moving a lot of product.
There are at least seven ways to use social media effectively to your advantage for an e-cigarette business.
1. Establish your target market
Before doing anything at all, identify your target market. Although you’re willing to sell to anyone, the target will bring the bulk of your sales. You need to understand who and what your business represents.
Who is going to benefit the most from this product? Once you have your target market in your sights, then you’ll have the backbone for your sales strategy.
2. Round up your social media sites
You have to decide which social outlets you will use. There are plenty of them, including Facebook, Twitter, and YouTube. With the use of these three sites, sales will improve. If you feel you can handle numerous social site venues, that’s even better.
3. Create a business page
One of the first steps in marketing e-cigarettes on social sites is to create a page exclusive to the business. Facebook will allow you to have a business page free of charge. Promotional ads will cost a small fee, however.
You can create a business page on Twitter and YouTube as well. Your Youtube videos can be strictly for product demonstrations or even short clips to introduce new accessories. The possibilities are endless when it comes to your business page.
This is your baby; you can raise it any way you like. Just keep it professional.
Sometimes, it’s impossible to keep your posts recent, especially if you’re using several different social sites. There are programs that can deliver mass postings when you’re too busy to update.
5. Posting, updating, and tweeting
It’s very important to keep your clientele interested in your e-cigarette product. You must post, update, and tweet new information on a regular basis. If your marketing takes a dive, so will your sales.
No one is interested in looking at a tired old business page that hasn’t been updated in three months. Your product needs to be kept fresh, interesting, and successful — continuously driving new business your way.
6. Form relationships
Don’t just market your product; market your personality. Customers want to know you care for them and you would only sell them the best. Customers also want to see your company as a relatively permanent fixture in their lives. Most customers tend to go back again and again to firms who treat them with respect and professionalism, and inquire about their personal opinions.
Occasionally, when dealing with customers, indulge them with things that have nothing to do with your business. This personal approach will impress them no end.
7. Engage with your customers
On your business page, you could occasionally ask a question of your general public. Customers love to know that their opinion counts. For example, ask them what they think about the smoking bans in various countries. Don’t forget to include customer review areas for the timely review of your e-cigarette device.
You can earn lots of money with your e-cigarette business if you don’t forget to utilize your social media outlet. Social media will be key to getting your business noticed.