Whether you’re a hobbyist or a professional, Facebook is, alongside Flickr, the most effective means of making your photos known to the world, building a fanbase, and finding new clients. Once you create your own Fan page dedicated to your photography, consider these tips:
- Name your photography fan page properly. If you’re an independent photographer, use the formula ‘Your Name’ Photography, e.g. John Smith Photography. If you run your own studio, name the page exactly as your studio. This will make it easier for others to find you.
- Amass a collection of stunning photos before going about seeking fans. Things are simple: if the photos you put on your Facebook Fan page are visually stimulating, people will flock to your Fan page. And don’t upload your entire portfolio at once. Do it gradually.
- Respond to the comments you receive. This is a must when getting started, if you expect first time visitors to return to your Fan page. Be polite and friendly and answer the questions visitors leave.
- Post not more than 1 new photo/day. Posting several photos daily is bad for two reasons. First, your visitors will be slightly confused and they won’t give the best shot the attention it deserves. Second, you will get into the bad habit of uploading new photos indiscriminately, instead of choosing only the best ones. Remember, there are many, many photographers promoting their work on Facebook, and if you want to stand out you’ll have to do your best.
- Between posting a bad photo and no photo at all, choose the second. Days may come when you simply don’t have any good photos to post. When that happens, you have to be aware that posting a poor photo will lower your reputation; so it may be better not to post at all. That said, if you stick to 1 new photo/day, you should always have something good to post.
- Create content that reflects what’s going on in the world. Thematic photos can receive a surge of attention if they are posted at the right time. For example, the summer Olympics in London are almost here, and photos of athletes preparing for the competition can draw a lot of interest.
- Use ads only after you build a substantial fan base. Facebook ads are extremely effective in promoting your business, and at least for the time being, they are cheap also. You may be tempted to use them. Don’t do it though before you build a portfolio and a following, or you may look unprofessional.
Finally, remember that while all fans are good, some fans are better than others. Seeking to attract fans indiscriminately is not always effective, because having a large number of fans doesn’t necessarily translate to more clients. If you’re a UK photographer, for example, having fans in China will look nice, but it won’t bring you more commissions. In this case, 1 fan in the UK can be more valuable for your photography business than 10 fans in China.
* * *
Jason has authored this post. According to him, the single most important purchase for any photographer is tripod. Apart from that you can learn digital and conventional photography tips from him. Visit his site to know more corporate video production and video marketing.