50 LinkedIn Tips, Many of Which are Awesome

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Perhaps it’s a good thing that I don’t know a ton about LinkedIn. The site has always interested me, but I haven’t had a need or desire to look for a job in the 4 years that the site has grown in prominence, nor have I been involved enough in hiring to use it as a recruiting tool.

Two things have generated a need to know the site: I’m hiring and it’s turning into a much more prominent marketing tool that businesses can use beyond hiring fresh talent. As a result, I’m promising to learn the site and put more “in” stories to Soshable.

In the meantime, Liz Nutt from Accounting Degree sent us this excellent resource. We normally (never) reprint stories here, but this one is worth the credit with a little teaser to the full list…

  1. Find out who’s viewed your profile: See the statistics on your profile to learn more about your performance on LinkedIn, and know when it’s a good time to follow up with a contact.
  2. Update at least every 3 months: Make sure your profile reflects your changing roles.
  3. Be transparent: Let people learn about you, but still be appropriate.
  4. Rearrange your profile sections: Showcase what’s most important to you by putting it front and center.
  5. Include your entire job history: People may be trying to find you by searching for previous companies you’ve worked for.
  6. Optimize your job titles: Use descriptive keywords in your job titles to attract relevant search engine traffic.
  7. Customise your links: Instead of using generic links, create personal URLs with more meaning.
  8. Establish keywords: Consider what words you’d like people to use in order to find you, and make sure they are used liberally in your profile.
  9. Join groups: Associate the name of the group with your search profile.
  10. Don’t forget your headline: Make sure that your headline is filled in and accurately reflects your situation.

Read the other 40.

Leave a Reply


  1. thanks for the concise tips – http://www.planabrand.com, Cindy

  2. I will definitely try to incorporate these into my LinkedIn usage!

  3. Nice list. I definitely agree with updating often, especially with whatever you’re working on (or just interested in and researching on the side). When I started adding my Social Media experience, I started showing up in a lot more searches and had more companies contacting me. None of them panned out, but I did make some valuable connections.

  4. Great article JD. I believe linkedin groups are one of the most underrated social resource out there. I’ve recently been diving deeper into local and national groups from a variety of different industries. Very resourceful and lots of value can be mined from them. I highly recommend taking an opportunity to check them out for yourself.

  5. This list is a lifesaver! I handle a lot of the social media marketing for my company, but was focusing mainly on Facebook and Twitter. Thank you for the information!

  6. Really fantastic tips any wise professional can not overlook. Greta work here. Keep it up

  7. I’m a newbie in LinkedIn and I reallyI don’t know much about LinkedI, I will surely consider these tips on using LinkedIn. keep it up!

  8. I can really use these tips. Thanks for the post!

  9. Fred Good

    The best way to check the health of a LinkedIn profile is to visit


    It checks the words used in a profile. it checks for overused phrases and words.