We’ve reached a point where businesses are expected to have a presence on social media. Not only is social media a great tool for your business, but your customers depend on it to keep up with your company.
Still, it can feel like you’re just a single drop in the ocean sometimes. Here are five ways that you can create a bigger and better presence online and build your digital following by conquering social media.
1. Cover your bases
There’s a place for social media in every company’s marketing plan, especially small businesses. You certainly want to be present on the common social media platforms like Facebook and Twitter, but you can also find vocal and dedicated audiences on other sites like Pinterest, Tumblr, Instagram, and Vine.
Depending on your business, the content you create may lend itself more to some websites than others.
2. Master hashtags
In the mess of users and accounts, you want your business to be easy to find on social media sites. Get people talking about your business by creating and encouraging hashtags.
Just like you would tag your blog posts with relevant keywords, you can tag your posts and tweets with hashtags.
3. Interact with your followers
With social media, just being there isn’t really enough. You have to be actively participating. When you encourage conversation around your business, you aren’t just getting your followers engaged, but you’re building up your company’s brand and reputation.
4. Find your voice
Part of getting your followers to interact with you is knowing how to talk to them. Depending on your general audience, you might maintain a formal tone on social media sites or you can be more relaxed.
The image you present for your business can greatly influence who your customers are and which types of media your business chooses to appear on and the tone you adopt with your posts.
5. Most importantly: create regular, original content
You can be as active as you want on social media platforms, but if you aren’t consistently creating interesting content you aren’t going to hold your followers’ attention.
If you get stuck in a rut, try creating new types of media, like employee blogs or videos, and try sharing other people’s useful and interesting content as well … but make sure you give credit where it’s due.