5 Ways to Improve Your Search Engine Ranking

SEO Pillars

Given that 93 percent of Internet traffic starts at a search engine, ranking high by using SEO techniques is important for your website. Consider these tips to help improve your search engine ranking.

Create Inbound Links

When someone links to your website, it shows the search engines that your website is authoritative. The more links there are across the web pointing to your site, the higher you’ll rank. But you don’t have to rely on other content creators to set up the links. Use these strategies to create links to your website:

  • Guest post on top blogs. Most bloggers allow you to include links to your website in your content or in the author bio when you guest blog on their site.
  • Comment on blogs. Blogs that feature the plugin CommentLuv are a great place to start earning links since you can automatically include a link to your most recent content.
  • Organize a link exchange. If you have a blog on your site or frequently update content, connect with other people in your business and offer to link to their website if they link to yours.
  • Create quality content. If you wow your readers with your content, people will start linking to your site on their own.

Use Keyword Phrases

While search engines have moved toward displaying quality content instead of worrying about high keyword density, using keywords is still important to ensure that your content shows up in front of the proper audience. Choose keywords that relate to your niche, are commonly searched, and are valuable to your content. Place these keywords in your posts, in page titles, in photo descriptions, and throughout other areas of the site where appropriate.

Hire a Third Party

If you don’t understand SEO or don’t have the time for it, consider hiring a third-party. Experienced professionals keep up with the latest changes and techniques to help you rank higher and bring in more visitors to your site. While it may seem like a hefty cost at first depending on your budget and your goals, having an experienced individual organize your site for search engines can end up paying off by helping you sell more products and reach more people. For more information on hiring a third-party and how much to spend, check out these useful tips.

Utilize Social Media

Social media can do several things for your SEO. For one, it’s a great place to share links and build authority in your niche. It also gets people talking about your product and your content throughout the Internet to help you build your authority. When used properly, search engines are going to begin realizing that you’re an authority figure in your field and decide that your content is worth ranking higher.

One example of a company that utilizes social media techniques properly is GearyLSF, a company that engages their audience, shares useful links and media, and knows how to maximize customer visibility. To get the most out of social media and improve your search engine rankings, follow their example while adding a personal touch to your profiles.

Create Quality Content

You’ve heard before that “content is king.” While there are many other aspects to SEO, search engines realize how important quality content is to their users. Therefore, the higher quality content you produce and the more that people get out of it, share it, and engage with you, the higher you’ll rank and the more visitors you’ll attract.

But it’s not just that. When you write for the individual first and then the search engines, people will stay on your site longer when they find worth in your content. Since search engines interpret this longer visit as higher quality content than if the visitor left after five seconds, it can have a huge impact on your ranking.

Use these additional tips to keep people on your site longer:

  • Keep your content interesting and engaging.
  • Produce useful advice, quality entertainment, and unique content.
  • Show your credibility and authority in your about section.

If you’re still confused about SEO or need more tips, check out the results from Moz’s 2013 Search Engine Ranking Factors survey.

Have you utilized any of these techniques? Did they impact your search engine rank?

(Image via Forbes)

19 thoughts on “5 Ways to Improve Your Search Engine Ranking

  1. All the tips you have mentioned here are very beneficial for achieving good results or make our website status much better. I found its a quite impressive and very informative posts.

  2. Great perform! This is the form of information and facts that needs to be discussed through the internet. A sense of shame for the engines like google without for a longer time placement that upload top! Occur around in addition to speak with this web site. Thank you Equates to)

  3. MC: If you could pick anybody in the Vancouver entertainment industry to interview,
    who would it be. You may test something else inside the same socket.
    Having aid all of that I have to point out that when you will require to hire an
    electrician you should always ask to view proof of their certificates.

  4. Association of Plumbing, Heating, and Cooling Contractors, the Home
    Builders’. Being a plumber is a lot more technical than that and requires
    numerous years of training. For instance you keep trying to reset a toilet, and can not
    get it to stop leaking.

  5. Which is very attention-grabbing, You’re an excessively specialized blogger. I’ve signed up with a person’s supply in addition to crunch to get within the search for additional of the good post. In addition, We’ve shared your web blog in my social networking sites

  6. configured system by having one tecnician cleaning
    wih a flopr wand and anotther using a furniture or detail tool at the same time,
    achieving optimum performance at around 380cfm.

    Add your Dryy Cleaner Solution then add Detergent Vinegar.
    The Environment Protection Agency would propose for having residential carpets to be cleaned once oor twice
    in a year and smokers; pet owners and family having young kids are necessary tto do effects for more amount of times.

  7. Many of us focus so much on good keywords and backlinking that we forget about the importance of good content. I agee with you that you can target certain keywords or gain backlinks day after day, but at the end of the day if your content is crap you won’t get very far.
    It is important I believe that as a blogger we incorporate the total package. You have outlined some of the most important aspects of SEO that we should be focused on.

  8. Social media is an effective way to talk to your customers and interact with them on a more personal level. It’s where they can see your business in a more human way. I would encourage businesses that use social media to consider outsourcing their social media efforts because they should use their time for other things and social media takes good time and effort. If you’re going to do social media, you can’t half do it. Thanks for sharing!

  9. Pretty great post. I simply stumbled upon your blog and wanted to mention that I’ve truly
    loved surfing around your blog posts. After all I’ll be subscribing for your feed and I
    hope you write again very soon!

  10. Thanks for any other informative site. The place
    elae may just I am getting that kind of information written in such a perfect manner?

    I’ve a project that I’m jusxt now operating on, and I hafe
    been at the look out for such information.

  11. It also found that 57% of victims who live in the click here tropics; Sun, nature,
    birds, fauna, flora and sea! The Northwest Georgia Crime Examiner.

    But as the trial has progressed and awareness has
    grown, click here she added. No records of these cases.

    An officer can not stop you just because he thinks you are suspicious.
    It takes a very strong and set the frame of mind for the reader.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>