5 Toolkits That Help Pump Up Your Content Marketing Efforts

Tool Kit

Content marketing is hard. It requires your business to take up the role of a publisher. Now, that’s not something businesses or brands are used to doing traditionally. Most of the marketing now focuses on the “inbound marketing” phenomenon and that requires patience, extreme focus on generosity, establishing trust, and providing value. It also calls for the need for thought leadership and an ever-demanding presence over the web (including blogs and social media).

All of that is hard work.

Is there a way this can be made easy for you as a business owner? They say technology is a savior, so do tools exist that help to pump up your content marketing efforts?

Here are some web-based tools you can use to accelerate, streamline, and organize your content marketing efforts:

 

Content Aggregator Tools

To develop content, you’ll need an influx of incoming content. You’d basically need to read a lot to write as much as you ought to. How do you practically crawl over the web to consume so much information that’s spewed out everyday? You get smart and use an aggregator tool!

You can start with LinkedIn’s Pulse, move on to Flipboard for your mobile, TrapIt (claimed to be the world’s most advanced content curation app), set up good sources through Feedly (an alternative for Google’s now-dead RSS reader), and finally wade through Reddit manually.

By working with these tools, you make content available to you at all times. Read, repurpose, develop content on your own string of ideas, or gather information from other content on the web to make your own brand of valuable content. Curation is a pill for content creation and aggregator tools help you do just that.

 

Content Creation, Organization and Management

Organized efforts are a must for content marketing and there are plenty of tools starting from project management to content organization. Google Drive is ubiquitous and plugs well into the workflows that most small businesses have. You might also want to check out Trello, Asana and Basecamp for organizing projects, content, and teams. To actually create content, you could use tools such as one of the ubiquitous meme generators, Visual.ly, Issuu or UberFlip.

If you are a business owner, you can use Evernote in a million different ways. Note ideas as you get them or jot down facts you can later repurpose as full-blown resource pages or social media updates. You might also use the web-clipper for content curation.

If you work with a team of social media managers and content developers or freelancers, you could bring your team aboard using Evernote for business and collaborate on ideas, content planning, blog posts, and a host of other things.

 

Plugging into a Hot Spot

Most of the popular publications now have tons of content already as “pillar content” or “resource pages.” You could visit Social Media Today for syndicated posts and resources. HootSuite has a special section with tons of resources too.

In addition to that, many other websites provide on-site tools for helping you to create even more content.

Further, you could literally create an endless flow of content based on ideas from comments, reviews and user-generated posts on communities, forums or rating sites. If you have anything to do with food and restaurants, for instance, you could use reviews from Yelp for first-hand information and then turn it into list blog posts. For technical niches such as hosting solutions or servers, you could make use of information from comparison engines such as Who Is Hosting This and cite them as sources for your blog posts.

 

Content from Social Media

Social media is big and it’s a huge resource by itself. Using a tool like Storify, for instance, you can create stories using social media data. Use Swayy to get some of the best content to share with your audience based on their interests and engagement behavior. You might also want to consider a tool such as Curata that can help you find trustworthy content quickly and curate this content to fuel your content marketing efforts.

Even without any of these tools, you can still use the dripping content off social media updates and quickly whip up posts relevant to your business niche or industry. It’s quick, it can be credited, and it works for you in multiple ways. Don’t just create content for social media; make your content attract attention off social media too.

 

Tools for Other Types of Content

While writing posts and creating content based on text is easier, it’s not the end of the road. There are videos, slide decks, podcasts, magazines, and tons of other forms of content that you should create. There are tools for you to develop this kind of content too. Animoto or GoAnimator are ideal for creating short videos. Using Jing or Camtasia, you can create screen casts to show off your products or provide courses.

You can use Blip for video podcasting or launch audio tours with iAudioGuide. If you are into audio podcasts, you may consider tools such as BlogTalkRadio or Libsyn.

While it could be a daunting task to create so many forms of content and pump up your content marketing efforts, you also have a mind-boggling and never-ending list of tools to help you create content. Most of the tools are affordable and you can also pick the tools that fit your purpose or budget.

The question is: the tools exist and the list will continue to grow. How are you going to use them? If you are in business, which of these tools are you using currently? Which of these could turn you into a full-fledged business content publisher?

About Tracy Vides

Tracy Vides is a content strategist and researcher who gives small business and entrepreneurs marketing and social media advice. Connect with her on Twitter @TracyVides if you’d like to know more!

Comments

  1. Hi Tracy.
    Nice article. Just a little point, I don’t think that visua.ly, uberflip or issuu are for meme generation, for me they are more fancy visual content creation tools, at least as long as I tried them.

    I’d like to also point Groupiest.com as a content aggregator/curator tools for finding content to re-share and curate for business marketing proposals.

    Nice curation work for the post, btw. Just followed you on twitter.

    Regards,
    Beatriz

  2. Hi Beatriz,

    Thanks for your appreciation!

    About the visual tools, I meant it more as
    1. one of the ubiquitous meme generators
    2. Visual.ly (infographic tool)
    3. Issuu or
    4. UberFlip

    Didn’t realize the sentence wasn’t all that clear – maybe JD put too much faith in my writing ;-)

    Haven’t checked out Groupiest, let me head over..

    Cheers,
    Tracy

  3. Joyce Sarpong says:

    Great article Tracey. I create a digital magazine using Flipboard, called Africa News Magazine. I love the Flipboard App and have seen it develop a lot of new features for users during 2013. I have come across Issuu (which also enables users to create digital magazines) but I still want to stick with Flipboard. Could help me understand the main differences between the two with regards to: social interaction, user experiences (e.g. search/ indexing; content creation from social media, web, new /own articles; user interface / experience, etc)? Many thanks

  4. Thanks for reaching out Joyce! You could stick to Flipboard while trying out Issuu, which is more of a wholesome publishing platform. I’m not expert enough to explain everything you ask :) but here’s a list of their features http://issuu.com/feature-index – hope that helps.

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