If you don’t have a Twitter account for your blog or your website then you are missing out on a great marketing tool. Twitter’s approach to social media offers a unique way for people to interact, and can do wonders for increasing your readership or business when it’s used in the right way.
Here are a few ways you can use Twitter to help drastically improve your marketing and drive traffic to your website:
- 1. Use hash tags to your advantage – Take a look at what the trending topics are and see if you can leverage any of them to your advantage. You’ll be able to reach a much larger audience that way and can engage in some pretty interesting and informative conversations by doing so.
- 2. Participate in industry chats – Almost every niche will have Twitter chats from time to time where they do Q&A’s or have a general chat. This helps you learn more about what’s going on within your particular industry and helps connect you to other people that share your same interests. It’s also a great way to drive traffic back to your blog or website because people will inevitably end up visiting your profile, so you should always have a link to your site on your profile where people can easily find it.
- 3. Follow the big dogs – There’s a reason that certain people are the top players within a certain niche market, and following them gives you a chance to learn from the best. Watch how and when they tweet and what they tweet about and let it help you refine your approach to Twitter and the tweets you’re sending out.
- 4. Keep an eye on your competition – It may sound like a contradiction, to follow your competition, but it’s a great way to stay up to speed with what they’re doing, what’s working for them, and what isn’t working for them. It helps give you a cutting edge over them.
- 5. Tweet often, but not often enough to be considered spam – Tweet at prime time s (11am, 3pm, and 7pm) when the most people are active on Twitter. Make sure that you establish a good presence on Twitter by keeping your account active and tweeting regularly, but try to avoid going on tweeting sprees where you tweet one thing after another for an extended period of time. You’ll end up spamming people’s feeds that way, which no one appreciates.
Twitter is a great way to increase your blog readership or website views, market a product or service you have, and engage blog readers or customers so that you create a relationship with them. The site can be a little overwhelming at first, but once you establish a presence you will quickly reap the benefits. So what are you waiting for? It’s time to get tweeting!
- Why Your Community Should Be on Twitter (apartmentguide.com)
- 12 social signals from Twitter that could influence search rankings (econsultancy.com)
- Twitter now gives you personalized suggestions on people to follow (buzzom.com)
- Twitter is customizing your Who-to-Follow experience (venturebeat.com)
- Twitter Admits Not Everyone Likes the Bieb and Offers Tailored Suggestions (marketingpilgrim.com)