As the great Bard once said, “Brevity is the soul of the wit.” But while Twitter is extremely successful with various fields of business, can you actually sell your home in 140 characters or less?
The answer is yes. But, while social networks such as Twitter, Facebook, Google Plus, YouTube, and LinkedIn all have their own individual advantages, rushing into a social media campaign without a strategic plan is a recipe for failure.
So it’s wise to spruce up your website or “splash page,” produce a short professional home-tour video, add social network share buttons, and then communicate with your friends and followers on all networks and alert them to the fact your house is for now up for sale.
1. Build relationships first
Be a friend first. No matter what you’re selling, it’s always easier to make a sale after you have established relationships. Use your social networks to find prospects and get to know them online before you even think about selling them something. Invest your time up front in these relationships, without asking for anything in return.
2. Listen to your friends, followers & network connections
The most valuable business skill on social media is listening. Pay close attention to what your prospects are saying online. Monitor their social feeds and interactions with others.
Engage when you feel compelled, especially when the conversation has nothing to do with what you’re selling. Show that you’re interested in other people and their needs before asking for assistance.
3. Follow the “keyword” trail
Start searching for keywords, with variations along the lines of “moving to one’s city,” “looking for house in one’s city,” “buyers to purchase home in one’s city,” etc.
Aggressive buyers are posting these kinds of queries on Twitter every day to speed up the house-hunting process. So think of as many relevant and searchable keywords as a buyer, and then use those words liberally in describing your house, its features and location on your website, in blogs, and any other content provider you have access to.
4. Find a Facebook-friendly agent
Work with social media-savvy agents. Margaret Roberts, the broker/owner of MRM Realty in Groton, MA, uses a Facebook page to market house sale listings.
Whenever a new listing is added to her roster, she posts the photos and pertinent data on Facebook. While many fans are not in the market for a home, they’ll often forward the listing to friends who are.
Just like the days before social media, word of mouth is key to selling a house. Using social media, listings can get passed from one Facebook page to another, generating “digital word of mouth.”
5. Ask for the sale
At the end of the day, your goal is to sell your house. Thus, though listening and engaging respectfully are required at the onset, once the steps above are attended to, don’t hesitate to ask for the sale.
Best-selling author and motivational speaker Dave Kerpen urges sellers “to ask for the sale, whether through an online link or a request to take the conversation to a phone call or even an in-person meeting. You won’t get the sale unless you ask for it.”
It can be tedious work to put in the time necessary to build one’s funnel of leads on social media. However, with patience and diligence comes success. For folks who embrace it all, sellers can consummate the sale on a grander scale with an efficiency unavailable in the past.
Once the heavy lifting is done, sellers can shift their focus to finding a reputable storage service, while encouraging the new buyer to a quick closing, followed by an early move-in. Door to Door portable self-storage containers are designed just for that purpose.