I’m really not crazy about mini-infographics that are intended to drive some quick links to the source and this is definitely one of those. They even focus on their own branding rather in the center of the graphic rather than at the bottom as is normally the custom. However, the stats are good and so is my mood.
We learn two things from these five facts. First, we learn that social is important to marketers, something that we’ve known for a while but that could always use some reiteration. The second thing we learn is that half of the marketers out there using social media don’t really know how to track it. This is a problem as we recently discussed.
Hat tip to Nuance.