Maintaining a business’s social media can be a daunting task. It is vital to take advantage of every opportunity to increase customer awareness. Smaller companies used to use Twitter alone to post updates, but this no longer can be done. There are newer tools that can be used from one dashboard. Here is a look at the top 5 social media tools which will help to manage a business.

5. VerticalResponse. This system is a total service for any small business. It combines email and social media in one unique form. It unites them in a single online marketing campaign and is simple to use. It can schedule many items in advance, lets clients customize a library of websites for a particular industry, and offers suggestions for content. It comes at a cost of $18 per month.

4. Sendible. This tool allows a business to post to Facebook or to LinkedIn. It saves time and is effective at monitoring for relevant keywords and maintaining a social media presence. It separates email and social media unlike other tools. The basic marketing package charges $30 a month for up to 30 services.

3. Postling. This tool mixes basic social media postings, reporting, and monitoring. It also provides immediate notifications for reviews on Yelp and TripAdvisor. The price structure is perfect for companies that are trying to maintain a social marketing presence. It only costs $5 a month for the first five accounts and $3 a month for each additional account.

2. Sprout Social. This tool has many advantages against others because of the simple interface and detailed reports. It is quite organized as each team member can be assigned tasks and there is “Smart Inbox” that gathers all messages. The data regarding demographics is collected in one day and gives recommendations as to the best way to improve. For 20 social profiles, the cost is $39 a month.

1. HootSuite. This begins as a free option which supports one user and five social profiles. When need be, this tool has an upgradeable version. The free version is excellent for small businesses with basic accounts on Facebook, Twitter, and LinkedIn. HootSuite Pro costs $10 a month and provides a bit more. A larger company may prefer HootSuite Enterprise.

Choosing the best social media tool will depend on the type of business using it and how important social media will be to the company. Most of the mentioned tools will offer an owner a free trial. Since there is no risk, it is best to give each one a try to determine the one that will make the biggest impact on the company.

By: Neil Patel Digital Marketing Consultant

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  1. Thanks for including Sprout Social in the list and happy to hear you enjoyed our UI, Neil! Also wanted to note that we offer a $9 plan for smaller businesses as well.

  2. Hi Brittany, I still prefer using Hoosuite. The best of all. 🙂

  3. I think that you should have included the Analytics PRO tool from Socialbakers. It offers sophisticated metrics and meaningful insights for Twitter, Facebook and YouTube. You can identify key influencers, monitor engagement and track growth. In addition, it makes it easy to spy on competitors and to benchmark performance against industry standards and regional norms. Furthermore, you can optimize your social media presence, increase engagement rates, and generate various graphical reports. Just try it for yourself (they offer a 14-day free trial period).

  4. I would like to invite all to check also our social media influence tracking system at Social Media Management included.

  5. Social media can be time consuming. These tools are great at making the process a bit simpler. The key thing to remember though is that it can’t all be automated. Social media needs to have that personal element as well. If all you are doing is scheduling posts, but then not monitoring them for comments you aren’t using the tools properly.

  6. Great to see VerticalResponse on this list of awesome tools! Thanks so much, Neil. Hope you’re doing well.

  7. The Amazing trx system Will Work Even When You Take a nap!!.

  8. Nice, i use hootsuite in doing Social Bookmarking and SEO

  9. Hoosuite is so what good and great article thanks for sharing the information…

  10. It’s good to see Hootsuite listed there. I’ve been suing Hootsuite for quite a few years now and am very happy with it. First time I have heard of SproutSocial though. Great list!