In an ideal world, you’re the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels. It’s tough, but you’re making it happen.
In the real world, you’re probably responsible for a ton of different things and social media was tossed onto your pile of work. How can you cope? Is it possible to have a strong social media presence without devoting a ton of time to it? Yes and no. Yes, you can have a pretty decent one, but 30-minutes as detailed below is the bare minimum to be considered truly active. I’ve seen people do it in about 2 hours a day and have a super strong presence.
For those of you who are having to hold it together until help (or more time) arrives, here’s a great infographic that can work as a daily checklist of activities that you need to accomplish to maintain the minimum level of social media power, courtesy of Pardot.