This particular video covers the automotive industry but it can be applied to anyone. Search engine optimization is so shrouded in mystery sometimes that sifting through what’s real and what’s “smoke and mirrors” sold by “snake oil salesmen” can be a challenge. The pitches have a tendency to sound the same.
When looking at providers, here are the three things to ask about:
- Requisites – What do they do? How do they do it? Oddly enough, this is the least important of the criteria as they normally end up saying just about the same thing over and over again regardless of the providers, but it’s important to see if they sound like they know what they’re talking about.
- Results – This is easy. Get examples. Then, get more examples. A good SEO provider will have more than one or two examples of their successes with keywords.
- Returns – ROI is the most important aspect of selecting any marketing program. If it doesn’t return, it isn’t worth it. Have them put pen to paper and demonstrate how they can move the needle on your bottom line.
Here’s the video as it pertains to Automotive SEO.