Miley has done it again. She’s creating tons of buzz and grabbing even more headlines.
Why? It’s her performance in the Mike WiLL Made-It music video for “23″ (also featuring Wiz Khalifa & Juicy J). Believe it or not, there’s something you can take away from this desperate-to-be-controversial video.
Yes, it can actually teach musicians a few things about social media marketing! Don’t believe it? Here are three social media marketing lessons to be learned from Miley Cyrus’s “23″ music video.
1. Use controversy to gain attention
It’s amazing how far a little shock value goes. There is just something about Miley Cyrus smoking up, swearing, and strutting around in a midriff-baring Chicago Bulls jersey that got people talking. Since the release of the “23″ music video, fans and critics have been racing to Facebook, Twitter, and YouTube to comment.
Obviously, controversy gets people talking. When it comes to social media marketing, nothing is more important than creating dialogue. If you want to amp up your presence on social media, don’t be afraid to push the envelope a little.
Embrace controversy. Say something unexpected. Be bold. It will only give your followers more of a reason to support you … and the haters a reason to talk about you anyway.
2. Team up with other artists
If you want to be a successful musician nowadays, you need to use social media — and you need to use it well. To market yourself (or boost your brand), it’s important to get involved.
One way to do this is to team up with other artists, such as a great Austin band. Doing so can completely change up your image and help get your name out there. Working with different musicians is also a fantastic way to expand your audience organically.
Just look at Miley! By working with rappers and hip-hop artists in “23,” she has left her Disney Channel image in the dust. Never again will she be pigeon-holed as a cute, safe, pop princess. By working with other artists, her image has done a 180.
This hasn’t just added up to massive music sales, though; it has also lead to a fantastic cross-marketing social media campaign.
3. Make yourself likeable
Who would have thought that a song about Michael Jordan would do so well? The key to its success was Miley, of course. She has cemented herself as one of the most compelling celebrities of the moment.
When it comes to your own social media marketing, you can learn a thing or two from her much-talked-about career: for instance, how to be likeable. There are those who love her and those who love to hate her. Either way, they’re watching the videos and maybe even buying the music.
Sensational social media marketing requires more than tweeting at a few celebrities or having some Facebook likes. Be interactive with your audience and give people a reason to want to share your video or come see your show. By being personable and down to earth, you can build strong relationships that will benefit your career.