Facebook is one of the most popular social networking websites in the world. So it only makes sense that any well-run social advertising campaign would have a strong Facebook advertising component.
Despite the fact that most companies use Facebook for advertising, not everyone is familiar with how the ads work and the various ways they can be optimized.
If you are a seasoned marketer looking for Facebook ad tips or just a regular person hoping to educate yourself a bit more on how Facebook ads work, these three tips should be of great assistance to you.
1. Know when the best runtime for your ad is
If you want your ads to reach people, you have to be sure they are being shown at times when your target demographic will most likely see them. The peak times for Facebook use tend to be between 10am and 2pm, which is important to keep in mind when deciding when to show your ads.
Take into account the time zones your target audience resides in when doing planning your marketing blitz.
You should also research when the potential consumer base you’re targeting uses Facebook the most and adjust your ad runtimes accordingly. If your targeted audience doesn’t see the ads due to a timing issue, the entire campaign could be a waste of your money.
2. Maximize the potential of a click-through
Don’t just direct people toward options to buy. Instead, give them the opportunity to sign up for newsletters and other promos prior to taking them to the sales page. You are paying for your ads and you don’t want them to go to waste, so you need to take advantage of click-throughs and use them to expose people to as much information about your company as possible.
Getting them to sign up to receive other information about your product in the future will remind them to keep coming back after their initial visit. The best way to ensure you have a future point of contact is to get an email address and save trying to get additional information until the next visit.
3. Give your ads time to work for you before giving up
A marketer that expects immediate, startling results is setting himself up for failure. Such a person has not remembered that advertising is by nature a waiting game. It takes time for tangible results to become evident, regardless of how successful the campaign might be in the end, so it’s important to set a test period for a campaign before tweaking it.
If there are no results after the waiting period has ended, then it’s time to look at the numbers and try to figure out what went wrong. Use the data gleaned from any failed ad campaigns to determine how to make your next one a success.
More information on Facebook ads is out there
Due to Facebook’s dominance of the social media scene, there’s a mountain of information available to marketers who want to find out more about Facebook ads. If you find that you need more information after reading these tips, feel free to look into the many organizations that offer Facebook ad consulting and other services.
Consulting services are great because they can help you set up and learn how to manage a campaign quickly, without as much trial and error as coordinating everything yourself would probably entail.
If you’re feeling discouraged, don’t give up! It takes time and effort to build a successful Facebook ad campaign. The information and help you need are at your disposal: all you need to do is make use of them.