Presidential candidate Ted Cruz has done some pretty impressive things throughout the campaign. His candidacy was considered pretty much impossible after shutting down the government in 2013. When the GOP took over the Senate in 2014, it appeared that the Republican Establishment and mainstream media had been proven wrong, so Cruz’s name was back in the race. Then, he rightly announced first, knowing he needed time to build up steam, ratchet up fundraising, and start early on his ground game.
In the world of marketing, we have to rely on data. Great ideas are only as effective as the data that supports or refutes their effectiveness. Ask Hillary Clinton what the data showed after her unfortunate “abuela” campaign. Trust me. She has the data.
In the digital age, we’re used to having pretty much everything available to us at the click of a button. In fact, many of us don’t even click actual buttons anymore. Our smartphones have screens that mimic buttons just fine. For the President of the United States, there are symbolic buttons that they can push. For voters in the GOP primaries, each candidate represents a different type of button that will determine the fate of the nation.