The Best Bargain in Web 2.0 May be Available Shortly: Digg’s Shell

Digg Grave

Rumors and speculation are often a bad thing in social media, particularly for sites like Digg that have shown the resilience to continue to fight back despite rumors for years of their demise. Today’s batch of rumors hit a little closer to home for many users, but they also open the doors for a future consideration.

Can someone finally buy the shell of Digg and turn it into something great again?

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6 Degrees of Tyranny: The Business World’s Overqualified

Warren Buffett

When surveying the relevance of advanced education on making good business decisions, the metaphorical “rat-race” of wealth accumulation has too often been seemingly decided by pure chance. However, does this mean that the business leaders of the world – those who want to have as much of everything as possible – would pass on college degrees to add to their ‘trophy cases’?

While they probably had the option of obtaining an accredited online business degree as a means of balancing their business ventures with their education, it’s far fetched that they would settle for an online school when an Ivy League MBA was most likely a viable option.  So it is with a hunger not only for economic power, but academic brain power that some of these big men are quite overqualified as far as education is concerned. (more…)

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Facebook Goes Public – How This Decision will affect Facebook and the Overall Stock Market?

Facebook

The world’s number one social media website, Facebook, filed for its initial public offering (IPO) earlier in February 2012. It didn’t come as a surprise for many in the industry, as any private company in the US with more than 10 million US dollars in assets and 500-plus stakeholders is required to file for detailed financials with the Securities and Exchange Commission (SEC).

What makes the whole affair extremely interesting is Facebook’s financial value (somewhere between 75 to 100 billion US dollars), makes it the most anticipated IPO debutant for an internet company since Google’s IPO filing in 2004. And once Facebook’s market shares are out in the stock market, it will be interesting to see how it affects the Facebook culture to develop and ship features without any external interference or security.

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When Exploring New Ideas in Social Media, Remember to Stay on Target

Stay on Target

There are few things that can stop productivity like distractions, particularly if they’re fun or exciting. Those who use social media for business are well-aware that shiny new play toys bounce in front of us almost every day. As Gold Five in Star Wars said before being taken out by Darth Vader, we have to remember to “stay on target” or we’ll get stuck in some strange land with no hope of escape.

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Applying the “Hippo Walks Into a Bar” Principle to Social Media Campaigns

Hippo

As we discuss the ways that social media can be used instead of press releases as a superior method of putting out a brand message, one of the most enjoyable components of the technique is being able to add a flash of creativity and personality to the campaign in ways that press releases simply cannot. It’s the hippo in the room. It’s the fun stuff.

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What Small Businesses Can Learn from Big Brands in Social Media

Starbucks

More and more small businesses are recognizing the marketing power of social media and joining such sites as Facebook, Twitter, and LinkedIn. Indeed, Facebook alone is anticipated to reach one billion users by the end of 2012. Even those who have been most resistant to joining the revolution are unable to ignore the ability of social media to attract customers via the viral nature of social networking.

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Will Klout Brand Pages Matter?

Red Bull Klout

Klout recently unveiled the newest addition to its website that claims to measure “social influence”. Klout’s formula puts most of the weight on a user’s Facebook and Twitter pages. Then it measures that user’s social “Klout” based on a variety of factors such as how many “likes” a user’s posts get or how many retweets they receive. Basically, Klout considers you to have a high Klout score based on raw numbers, not on content.

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