Lately, there had been increasing number of organizations and even governments have recognized the power of crowds and are utilizing crowdsourcing for everything from design, marketing, administration, innovation to marketing research and raising money.
Last week I found myself sitting in the vinyl cutting chair of my favorite stylist, surrounded by men and women of varying ages, slightly high from the fumes of hairspray, and sweating from the heat emitting from the stationary dyers. The group around me seemed to be holding some kind of council, engaged in a serious discussion about some worldly issues that were beyond my scope of intellect.
Pinterest has been notoriously slow to address copyright issues. Because the “Pin It” button works on any website that has not opted out of Pinterest, users can grab images from almost anywhere on the internet, regardless of copyright issues. This affects artists the most because the photos are not always credited properly by the original user who pinned it. In addition, there is no way to track the source of the original pin after multiple repins, unlike Tumblr and its reblogs.
Printerest, a new website that allows you to print Pinterest photos into posters and books, complicates things further because it makes it possible to make money off of someone else’s work. Additionally, Ecoconsultancy estimates that round 90% of brand URLs on Pinterest are being squatted on by individuals not affiliated with the brand (check out http://pinterest.com/fedex/ for an example).
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Some might argue that users pinning copyrighted content is beneficial to brands since someone else is spreading your message on social media for free. However, the more worrying issue is for individual content creators. Imagine an artist who uploads artwork to his or her blog – a Pinterest user could potentially save that image on his or her computer, upload it onto Pinterest as his or her own, and use Printerest to make money off of the work.
YouTube went through a similar phase as it grew; as complaints and legal pressure from brands increased, they started developing technology to respond to complaints and weed out copyrighted material. I expect the same process to happen at Pinterest as they receive more negative attention on the subject.
When most think of social networks, they think Facebook. They look back to the source being MySpace or one of the other “old school” networks from just a few years ago. They rarely think of going back 50 years to see the real start of social networking, but that’s when it all began.
Ready for some social media awesomeness? American Express has created a new promotion where you sync your AMEX card with your Twitter account. When you tweet using customized hashtags (that’s the text that follows the # sign, such as #soshable) you’ll get a discount/coupon off of the associated product that you’re purchasing. Just tweet and save money on the things you love! Check out the video below:
Numerous partners such as Best Buy, McDonald’s, Virgin Airlines, and Whole Foods have partnered with AMEX to take advantage of the new coupon system, with more businesses joining daily. With this, coupons are a thing of the past. No printing, no paper, no problem! To register your Twitter with your American Express card, click here.
Every now and then, it’s good to get a pulse from the general Twitter population about preferences we have as humans. This weekend, we’re looking at the not-often-considered question of itching versus pain.
This stems from my adventures at SXSW last week when, unfamiliar with the incredible infestation that many call “Texas Mosquitoes”, I found myself bitten from toe to scalp. Itching, to me, is the worst. I’ve experienced constant pain before and it sucks, but I have to say I’d rather have constant throbbing pain (headaches excluded) rather than recurring itching, particularly below the knees.
How does Twitter feel about this particular #HumanPreference? Retweet this if you’d take a pain over an itch.