Return on investment. It’s the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business. Over the last 4 years, social media has been at the center of ROI debates between marketers, company executives, and gurus across the spectrum.
More brands are jumping on the Facebook bandwagon to tap into the size and strength of the world’s most powerful social network. Some are literally merging their existing presence into the platform, and single sign on is the option many are using to handle the integration process.
Make no mistake. Pinterest may be a pretty interface full of recipes, do-it-yourself tips, and pictures of cuddly animals (what social site doesn’t have cute animals anymore?), but the end game is all business.
Facebook celebrated its 8th birthday this month. How much has it changed? How much has it changed us? Are we all a little more batty now that Facebook has become a prominent part of so many of our lives, giving us insights into friends and family that we never had before and offering a venue through which we can exclaim the nuances of our lives for the world (or simply our world) to see?
A Google+ update sent out by internet entrepreneur and FamilyLink.com founder Paul Allen hints there may be another reason to keep an eye on the recently launched Search Plus Your World. According to the post, Google looks to be indexing web content faster for users who are logged in to its social network than those who are not.