Monthly Archives: February 2012

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The ROI of Social Media

Return on investment. It’s the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business. Over the last 4 years, social media has been at the center of ROI debates between marketers, company executives, and gurus across

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A Brief Guide to Facebook Single Sign On

More brands are jumping on the Facebook bandwagon to tap into the size and strength of the world’s most powerful social network. Some are literally merging their existing presence into the platform, and single sign on is the option many are using to handle the

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Where to Get Master’s Degrees in Social Media

In 2009, a school in the Birmingham in the U.K. began offering a Master’s degree in Social Media. Today, a number of schools are offering Master’s degrees in Social Media including Northeastern  University. Originally, the name used for this type of degree was Masters in

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The Potential of Pinterest

Make no mistake. Pinterest may be a pretty interface full of recipes, do-it-yourself tips, and pictures of cuddly animals (what social site doesn’t have cute animals anymore?), but the end game is all business.

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Social Media has a Friend in Fitness: Greatist

As social media continues to expand and enter more areas of our lives, the health and fitness segment has been dominated by a handful of major companies and publications. Nike was a trendsetter. Men’s Health made a splash early on. For the pure healthy lifestyle

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8 Years of Facebook Has Our Heads Spinning

Facebook celebrated its 8th birthday this month. How much has it changed? How much has it changed us? Are we all a little more batty now that Facebook has become a prominent part of so many of our lives, giving us insights into friends and

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Changing The World With Social Media

These days hysteria about social media has reached fever pitch. All signs are pointing to social media being the printing press of the 21st century. And like Gutenberg’s 15th century printing press, social media is a revolutionary tool will thousands of applications, many of which