Monthly Archives: December 2011

2011 Social Media Site of the Year: Reddit

Every year (for a whopping 3 years running!) we highlight who we believe is the top social media site of the year. It’s not a popularity contest. It’s not based on (much) empirical data. There’s no voting. The team sits down and argues for an hour on Skype and I write up the piece.

Faith Can Go Viral

The story of Ben Breedlove is sweeping the internet. It has achieved full “viral” status by reaching both the social media and mainstream media audience. Just as Susan Boyle did with her voice and Chuck Testa did with his humor, Ben Breedlove’s story went from YouTube, Facebook, and Twitter to mainstream media through television.