How to Optimize Video for Search

Optimize Video for Search

If a tree falls in a forest and no one is around to hear it, does it make a sound?

If a video gets posted to YouTube and nobody can find it to view it, does it really get played at all?

The goal of making a video for a car dealership (or any business, for that matter) is to get viewed. Using video for marketing can be an extremely beneficial practice, but so often dealers are out there making videos but not doing what it takes to get the video found on YouTube or through Google searches. The solution – optimize it.

[Read more…]

Social Media’s Role in Happiness and Productivity at Work

Social Media Happiness

While there may be major studies about how the social media cost distractions are costing businesses millions of money, a recent research conducted by James Fowler at UC San Diego shows that social media also contributes in enhancing happiness and productivity in the workplace.

[Read more…]

The Hierarchy of Social Media

Hierarchy of Social Media

Not too long ago, I was at a networking event with a great mix of professionals. Many students and senior level executives in the communications industry filled the room and provided some great conversation. I am neither a student nor an executive but I was there because meeting new people is what I do. This event did not disappoint as I made great connections, but one interaction stood out to me.

[Read more…]

Steve Jobs Sets the Trend In Mobile Internet Service

Steve Jobs Mobile Web

Steve Jobs was a man who could see into the future. He would change our lives through technology and eventually with the introduction of mobile internet. His many gadgets made us think in a different light when it came to the way we communicated, worked, and played. The boom made possible in social media was due to his extraordinary vision and commitment to changing the world we live in.

[Read more…]

10 Best Question to Ask on Dating Websites

Dating Websites

When faced with getting to know strangers on dating websites, you are left with a minimal number of ways to accomplish this task. You could ask for their social security number, birth certificate, and a blood sample. You could ask for a list of references. You could ask for an address from which to stalk them from afar, or simply come up with a couple of questions to find what you need to know within the first couple messages. Here are the ten best questions to use on allwebsites.

[Read more…]

Who’s Playing Social Games, Anyway?

Social Gaming Business

Social Gaming is becoming vastly popular and according to sources from, 53% of Facebook users play games, 69% of Facebook Gamers are women, and 20% have paid cash for in-game benefits. If you think these numbers are high, wait till the stats come out for 2011 because these stats are from last year. The total social game market, including Facebook, is expected to reach $8.6 billion by the end of 2014 (not counting ad revenue) according to social-applications platform Viximo and SuperData Research.

[Read more…]

Page Owners: Save your Discussions from Your Facebook Page Before it’s too Late!

Facebook Discussions Tab

Since the early days, Facebook page owners had the possibility to add a Discussions tab to their Facebook page. At some point, over 55 Million users were using this tab to talk, share their points of view, give feedback, and connect with each other. Then Facebook changed the layout of the pages, which lead to a drop in traffic, but the tab is still widely used today: 22 Million users per month use this tab.

[Read more…]