If a tree falls in a forest and no one is around to hear it, does it make a sound?
If a video gets posted to YouTube and nobody can find it to view it, does it really get played at all?
The goal of making a video for a car dealership (or any business, for that matter) is to get viewed. Using video for marketing can be an extremely beneficial practice, but so often dealers are out there making videos but not doing what it takes to get the video found on YouTube or through Google searches. The solution – optimize it.