Daily Social Media Use is Booming for Boomers, up 60% from Last Year

Social Media for Boomers

People aged 50-64 are 60% more likely this year than last to visit social media sites on an average day according to a new study by Pew Internet.

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Reddit Traffic has Exploded in 12 Months

Reddit Digg

Whether they want to admit it or not, Reddit was once the ultimate “hipster” site. No, it wasn’t/isn’t populated by people who wearing horn-rim glasses and skinny jeans carrying around graphic novels in their hemp knapsacks. It was hipster because it was only cool to those lucky few who knew about it. The site normally broke EVERYTHING first to the point that when people saw something for the first time on Twitter or Facebook, Redditors could say, “Oh, I saw that on Reddit last week.”

Then, Digg V4 happened. Since then, the traffic has gone up tremendously.

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Tired of Your College Classes? Try Aqua Zumba Classes for a Change of Pace

Any kinesiology or physical education student, whether taking traditional courses or college courses online, should know the basics of Zumba even if they are locked up in the Ivory Tower. However, for those of you not looking into the body and attempting to understand it, Zumba is a sweaty dance phenomenon sweeping the nation and toning its muscles. Now, to make the Latin dance craze workout even more compelling, Zumba has moved into the pool for a more intense cardio and resistance training regimen.

Aqua Zumba takes Zumba moves to mid-tempo and adds the resistance of water to create a challenging cardio workout. Water also helps to condition the muscles and to lower the impact on ankles, knees and hips, creating a workout perfect for fitness buffs of any age or condition. Yes, Zumba is loud, but the enthusiasm of your classmates will be infectious. When the music moves you, you’ll enjoy a challenging and rewarding workout while having a lot of fun in the process.

The Zumba craze was started by Alberto “Beto” Perez over 10 years ago. While the DJ played a variety of Latin dance tunes, participants performed salsa, the merengue march and many other Latin dance moves in Perez’s classes. Perez started the Zumba movement in South Florida with the motto “Ditch the Workout, Join the Party.” Now, over 12 million people take Zumba classes at over 110,000 locations in 125 countries. Zumba doesn’t charge fitness centers for offering their classes. Instead, Zumba Fitness gives instructors a license and a trademark if they join the Zumba Instructor network.

Instructors receive new music from Zumba Fitness about every two months, and the music comes with new moves to keep exercisers guessing. In fact, the Zumba original song “Caipirinha,” named after a Brazilian liquor, made it to Number One on the music charts in Israel. Zumba also spreads thanks to its strong social media presence. Many people discovered Zumba thanks to YouTube videos, and the Zumba Facebook page now has more than 3 million fans. In fact, according to The Seattle Times, Zumba is mentioned once every 11 seconds on social media platforms.

So why move Zumba into the pool? For enthusiasts, a pool-based workout delivers all of the fun of Zumba moves with the added resistance and joint cushioning provided by the water. According to participants, Aqua Zumba provides a serious workout with the atmosphere of a pool party. Aqua Zumba means music and movement without the wear and tear on the body. To increase the resistance, exercisers can simply spread their fingers as they move their arms through the water. Spread fingers increases the difficulty of the workout, while closed fingers makes the workout easier.

Aqua Zumba is accessible to beginners while still giving experienced exercisers a heart-pounding workout. Beneath the water, you can shake your booty without worrying about how you look. The Aqua Zumba instructor stays on the side of the pool so that you can easily see the moves. Underneath the water, you can feel free to move without worrying about the judgments of your peers.

Check the Zumba Fitness website to find an Aqua Zumba class near you. Then, get into your swimsuit, get your Latin beat on, and move to the music of Zumba in the water.

Google +snippets May Have Impact on Search

Snippets

We’ve known since June that the +1 button on websites will have a direct effect on searches performed by Google contacts. We have also speculated that plusses will also have an influence over general, unauthenticated search results. Lastly, we’ve had a feeling that the similarities between the +1 buttons on websites and the Google+ social network meant a future convergence between search and social on Google.

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StumbleBait

StumbleBait

This comprehensive guide is as true as can be. What does it take to be successful on StumbleUpon? Pictures. That’s it.

Tips To Ensure You’re Ready For Back To School

It’s that time of the year again when everyone is either getting geared up to go back to school or are getting their children ready for it. There are some things that needs to be checked in order to be prepare for back to school experience. This infographic lays out some pretty nifty tips to ensure you or your loved ones can go back to school without any hiccups whatsoever. [Read more...]

Your Social Media Campaign is Broken. How Do You Fix It?

Broken

This is a guest post by Dave Thomas.

Whether you have stayed in-house or gone with an outside agency for your social media campaign, finding it broken down along the side of the road is never a good feeling.

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StumbleBait

StumbleBait

Maybe I’m just ranting, but it bugs me.

Thoughts on Creativity in Social Media Marketing

The Future Next Exit

This is a guest post by Matthew Zeitler.

As I was tossing and turning in bed last night, I started to think about the future of social media, and I began to realize that the marketplace is just too crowded for advertisers. The simple fact is that we need new venues.

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More People Watching Videos on Facebook But Spending Less Time Doing It

US Online Video Content Properties Graph

In one month, Facebook leaped over Microsoft, Yahoo, and Viacom to become the 3rd largest video site in the US according to comscore. This is all good news for the social network, but there are caveats.

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