Chevy Cruze Commercial: A Great Example of How-To Personalize Your Videos

The Automotive Industry is not only reinventing themselves using Social Media but with their vehicles as well. Taking the sales out of the person and replacing it with service, we are witnessing an evolutionary trend unfold, that is our communication history in the making.

Thirty years ago, the idea of simply having access to a phone was the closest pay phone you could find, let alone having the ability to use one in the car, to using one from the car. We have watched as times have changed with technology and the more change that has occurred, the realization of upgrading our abilities and services have been taken in to consideration.

We are at an all time high with technological integration within vehicles, from phones, heated seats, air-conditioning, automatic windows, cameras, mp3 players, on-star, and the list goes on. As Social Media has become a form of our social norm, it is great to watch the unveiling of motor companies acquiring access within our vehicles to them. Enabling us to continue to stay connected even when were on the go, while incorporating safety as an added touch.

This 2011 Chevrolet Cruze commercial, not only highlights how to personalize a commercial, with the concept of having the vehicle as a part of the story, not THE story, it also incorporates commonality amongst a majority of people, young and old. First, it uses the story to touch on emotion, making it personable and relatable to how we all feel on a first date. Secondly, the commercial uses Facebook, the most popular social site there is, to evoke the emotion of happiness by highlighting a great outcome from a site most of us use. Finally, Chevrolet’s commercial does not feel like a commercial.

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Painting Happy Little Trees Into Social Media

Bob Ross

If you’re old enough to remember a world without the Internet, you’re probably old enough to remember Bob Ross. It didn’t matter if you were a painter or not – chances are, you watched at least a little of the soft-spoken artistic genius turn a canvas into natural art right before your eyes on PBS.

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The Dirty Little Secrets Of The Pharmaceutical Industry

As you already know, we are constantly bombarded with drug commercials everywhere. TV, newspaper, billboards, internet, you name it and they are there. We recently came across this infographic which points out some of the ways drug companies operate that we may not know about. For example, did you know pharmaceutical companies spend about $19 Billion a year on doctors to promote their drugs? Here’s the infographic for more jaw dropping info on how these drug companies operate and their pure motive behind it. [Read more…]

Infographic: The State Of Wikipedia

Since the launch of Wikipedia in 2001, it has become the go to source when it comes to research. Whether you are a professional, a student or simply trying to quench your thirst for information, Wikipedia tends to be the answer to it all. This infographic lists some fascinating information related to Wikipedia. For example, did you know 96.6% of Wikipedia pages rank in Google’s top 10 search results?! Check out the infographic for more. [Read more…]

The Sad State of the Internet Today

The Internet Today

OK, so it certainly sounds like I’m ranting today, but I’m really not. We post articles on several different blogs and publications ranging in size from a few hundred visitors a day to hundreds of thousands. As a result, we get to see what works and what doesn’t. The trend seems to have shifted further towards the Twitteresque way of broadcasting messages – shorter is sweeter.

Sigh.