How Effective Social Media is for Small Businesses (Infograph)

The relationship between Social Media and small businesses is growing, and with growth, questions regarding the effectiveness of Social Media occur. Questions like “which social network would benefit my business best?” or “How can I find where my community engages the most?”

These questions are valid and answers to these questions will help you fulfill your social media strategy.  Formulation of a plan going into any Social Media platform can make a huge difference in the outcome. A recent study by a social media management tool, Postling and Social Media blog, Mashable, has been calculated into a nifty infograph so you can see just how effective your Social Media efforts are.

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Why Facebook’s Political Moves Should Terrify Us All

Facebook Washington

Power is often something that is earned. It’s also something that can be taken by making the right moves. As Facebook continues to expand its reach in Washington, alarm bells should be ringing in every one of our skeptical minds.

For the most part, it will go unnoticed. It’s like the perfect bomb – two components that are benign by themselves but deadly when mixed. While most would say that neither Washington nor Facebook are benign, it should be noted that the potential of combining the entities is more than just dangerous. It will prove to be deadly.

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In Social Media, You’re A Grain of Salt (and thus it should be taken with one) #sundaymusing

Big Deal

If it took you a minute to understand what the headline was supposed to mean, don’t worry. It took me longer to make sense of it myself.

Here is the quick moral to the story that we’re about to tell: no matter how important a social media site is to you, you’re never going to be important enough to it as an individual to make a difference. All too often we see people who are dedicated to one social media site or another and who feel like they have achieved some sort of power in regards to that site.

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Job Boards 2.0: How Social Media Makes Hiring Suck Less

Help Wanted

Perhaps the only thing in business more painful than looking for a job is finding someone to fill a position. Getting hired is hard, but hiring can be even worse. It’s normally easier for an applicant to know what they’re getting into when applying for a job than for the business to know what they’re getting when looking at people.

Social media can help.

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Job Boards 2.0: How Social Media Makes Hiring Suck Less

Help Wanted

Perhaps the only thing in business more painful than looking for a job is finding someone to fill a position. Getting hired is hard, but hiring can be even worse. It’s normally easier for an applicant to know what they’re getting into when applying for a job than for the business to know what they’re getting when looking at people.

Social media can help.

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Full of Sound and Fury: The Mind of a Half-Decent Community Manager

Sound and Fury

According to the most recent survey, there are approximately 3 billion community managers employed at companies across the world.

You caught me. I made that stat up. Still, it sounds about right.

There is a growing problem in social media, marketing, customer service, and the jelly-filled arena where the three converge. Most community managers stink at their job. It’s not their fault. It’s ours. And yours.

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How to Find Twitter People that Don’t Suck

Vote for Pedro

One of the biggest challenges in finding people on Twitter is sifting through the people that suck at it. Let’s face it, a lot of people (or bots) suck at Twitter and make the overall Twitter-experience a painful one.

There are steps you can follow that will maximize what you get from the service regardless of whether you’re in it for business, for pleasure, or somewhere in between. It’s a challenge to create a Twitter stream that fits your needs, but it’s not impossible. Some opt for the “follow very few approach” to keep their stream as clean as possible; but there are so many things that can be missed by this strategy. If social media is about sharing and discovering, even a personal Twitter account that only wants real engagement from people they know can benefit from branching out a little bit into the darker corners of the Twitterverse.

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