Social Media Manager Duties: A Case Study in “Hectic”

One of the most common questions we get when people ask about social media management is, “What exactly is a social media manager supposed to do?”

We know they tweet a lot, Facebook a lot, and chat along a seemingly mundane and endless string, but what do they actually do?

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The Greatest Strength of Enterprise Social Media: Collaboration

People and companies use social media for different reasons every day. While that seems like a mundane statement, break it down with a focus on “different reasons every day.” Do you see it yet?

Every single day, new uses for social media pop up. Every single day. Many of the tools that we use today were originally used as collaboration tools at the enterprise level. Twitter, for example, was built as a tool to be used while the founders were building something else. Twitter wasn’t the end goal – it was something that was supposed to help people in different locations keep track of the status of both the project as well as their personal perspectives.

The fact that I don’t remember the name of the original product that Twitter was supposed to support is both ironic and justified.

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Why @0boy Stopped Before 100k Followers: “It’s about integrity, man!”

Two questions always pop up when people visit my Twitter account:

  1. Why is your background so boring?
  2. When do you think you’ll break 100K followers?

The answer to the first question is easy – my graphic design skills are nil, I don’t want to use a free service, and I don’t want to pay someone to make it look good. Besides, it’s about the content, not the background, right?

The second answer is even easier. Never.

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Are You Paying Attention to StumbleUpon Yet? At 500 Million Pageviews Per Month, You Should Be.

Last month, we chronicled one major milestone when StumbleUpon surpassed Facebook for social media traffic generation. They just reached another major milestone according to CEO Garrett Jones by breaking the half a billion page views mark.

Here is the image he posted on Instagram: [Read more...]

Facebook Page Change: Your Brand is Leaking All Over the Place

I received 17 emails, 4 phone calls, and about a billion IMs wanting to know what the Facebook page changes meant to businesses and publications who depended on their pages. For the last few days we’ve been playing around (yes, we dedicated 4 full-time people to exploring this – damn you Facebook) with the changes, finding the benefits and detrimental effects that this will have.

This article is not going to go into those.

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The Social Media Yearbook, 2011 Edition

Twitter is the Gossip Girl. Facebook is the Jock. Where do your favorite social media sites fit in?

The 2011 edition of the Social Media High School Yearbook is out. They say you can tell where someone is going to end up based upon their activities and characteristics during their senior year in high school. If this is true, MySpace is dead, Digg is trying to work its way back to relevance, and Reddit will rule the world.

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The Internet: Filling the “Need to Belong”

One of the greatest strengths of the Internet is in filling the “need to belong.” It’s human nature for many to feel part of a like-minded group. Even those who are more introverted or socially inept in real life can “spread their wings” and show strength in their abilities to interact in online group settings.

This Flowtown infographic has a ton of data, but it’s worth the time. Understanding how and why we interact the way we do online can help us to better comprehend how the real world and the Internet have become interchangeable and complementary. Our actions online may not always reflect our actions in real life, but we do tend to express more of our hidden feelings and desires there.

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