Leo Laporte Changes His Digg Feed, Starts to “Get It”

Over the last week there has been a lot of criticism aimed at Digg.com and some of the publisher accounts and celebrities who are getting their news to the Top News section of Digg ahead of higher-quality content. Leo Laporte has been at the center of much of the criticism as his Google Buzz updates and podcasts have flooded the front page over the last week.

Mr Laporte, I owe you some kudos.

Today, Laporte switched his feeds of podcasts and Google activity to his Delicious feed. While this may not seem as natural as manual submissions, it’s a huge step in the right direction as he must actively bookmark stories to his Delicious account for them to appear on the page.

In other words, he is manually vetting and selecting stories that he finds interesting rather than feeding everything that Leo likes about Leo.

The result? A digging and submitting pattern much closer and more manual than anything other major recommended accounts are doing. Did Leo Laporte just go from public enemy #2 (sorry, Reddit is still #1) to hopefully the trendsetter that other major accounts should follow? We’ll see soon enough.

Read More

FINALLY a Mashable Story That Didn’t Front Page on Digg… Oh

After getting 20 stories to the front page of Digg through their publisher’s account (often with less than 30 Diggs prior to promotion), Mashable finally seems to have struck out. There’s a story that has nearly 200 Diggs at the 11 hour mark. Does this mean that Digg is finally being fair with its algorithm, or is there a certain level of mysterious timing with this particular story not hitting:

Wait, NOW you’re going to make Mashable get more than 20 Diggs before hitting the front page? Come on, Digg. The only thing you have going for you right now is consistency.

C:\Users\JD Rucker\Pictures\Blog Pics\Mashable_Didn’t_Hit.png

Read More

For Digg, Helping Big Sites Was “Just Business”

If you’re a publisher who doesn’t hate the New Digg, chances are you’re already getting enough traffic to where a Digg front page is barely a blip on your radar. You’re being rewarded for being huge. Digg needs you more than you need Digg.

Sadly, that’s where Digg has gone.

The fact that Digg has been mostly a failure from a business perspective over the last 5 years prompted the dramatic and (almost) universally hated version 4. The idea was to put the power that Digg wields (for now) into the hands of the big publishers. If you generate tremendous traffic, you’re Digg’s new best friend and will have the best opportunity to be rewarded with more traffic.

It’s just business. It’s nothing personal. Digg was born based upon Kevin Rose’s desire to “give the power to the people.” Unfortunately for Digg, “the people” were AdBlock+ using cynics who scoff at attempts by websites to make money. It’s not an insult to the Digg community. It’s simply the truth.

Firefox and AdBlock+ are used on Digg more than most sites. Statistics show that over 50% of the Digg community is using Firefox and likely AdBlock+, a revenue-killer that has hurt tech sites for the last couple of years.

Believe it or not, it makes sense for Digg to appeal to major publishers. Digg has been the sender of traffic for years. Why not be the recipient? That was the premise.

The problem (which will hopefully be fixed this week) is that Digg users generally do not like their content to be auto-submitted. The idea of human curation is the premise upon which Digg was built. Things become popular because the right submitter found the content and the community liked it.

That isn’t the case with the new Digg.


Read More

Tumblr’s Biggest Strength is its Biggest Weakness to Google

If you haven’t heard of Tumblr, you will. The pace that it’s currently growing is similar to (if not greater than) the type of growth that Twitter experienced 2 years ago. The blog/microblog/community hybrid social media site is well on its way to hitting the mainstream soon.

While its users and fans are often rabid, there is one entity that doesn’t give it much respect: Google. Search engines in general are frowning on ranking Tumblelogs well in their results pages because of Tumblr’s greatest strength: ease of content aggregation.

Simplicity, Thy Name is Tumblr

Anyone who has a Tumblr page can create 2 things extremely quickly: content and backlinks. One simply has to go through other Tumblr pages that the millions of users have created and click the “Reblog” button. They can add their own content to it in the form of notes, add tags, even adjust the URL. They also get a backlink from the source because whenever something is reblogged, a note with a link goes up at the source.


Read More

The State of the Internet

This video by JESS3 is loaded with interesting stats about social media and the Internet in general. One word of caution: the music may drive you insane. I recommend watching it with the sound off.

JESS3 / The State of The Internet from JESS3 on Vimeo.

JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010.

JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010.

* * *

Read more about social news on this blog.

Read More

How to Begin your Automotive Dealership Relationship with Social Media

The Automotive Industry has begun realizing more and more the importance to become a part of the Social Media Industry to ensure continued success and to collide with the times. You are able to see this with Toyota, Ford and others that have initialized a relationship with Social Media. But how do YOU do it?

Whether you are a big Dealership or a small one, Social Media needs to become integrated within your Marketing Strategy. With any promotion for your Dealership, you plan, assign a person, or team and you execute. It is much the same with Social Media. It is important that you first start with a plan.

The Plan

Think of how you want to be perceived on your Social Networks. Unlike other media forms – a sales pitch or Inventory is not going to cut it. – So you need to think of how to grab people’s attention without sounding as if you are trying to sell something.


Read More

Influence Determined by a Mouse Click is… Working?

“Clicking on the link increases my ‘influence’ and gives you the chance to have more of your own.”

At least that’s their premise.

When I first heard about Fast Company’s Influence Project nearly a month ago, I scoffed. Actually, I nearly choked. The concept of judging one’s online influence by seeing how many people they can get to click on their personalized link was never going to work.

It worked. Over 22,000 people have created profiles. At least 2 out of 3 of those people have generate clicks since upon clicking once I was in the 33rd percentile. Assuming that many up at the top of the list have generated hundreds, even thousands of clicks, let’s put the average at 50 clicks per profile.


Read More