The New Digg: A Shift in the Balance of Power

In lieu of getting into a debate about political analogies, I will make one clear statement: Digg has never been a true democracy and the new Digg does not change this.

What “The New Digg” does do is redistribute the power that is currently in the hands of hundreds of users and a couple dozen websites and divides that power to more websites and much, much fewer users.

“But wait! I thought the new Digg would make it to where everyone’s Digg is counted equally? I thought every user will have the power that was unlawfully taken from them by power users.”

On the contrary, the new Digg will make many current “power users” impotent while opening the doors for 2 new breeds of power users. I will detail them below by breaking them into the 3 branches of Digg government. [Read more…]

How I Studied Digital Networks to Drive over 36 Million Pageviews

I learned how to drive 36 million pageviews to web properties through social media platforms by employing three levels of adoption. The Social Trinity is the foundation of a social media policy that allows you to use communication tools on digital networks for the purpose of building your own community. Once you gain an understanding of the true value of each contact feature on a digital network, you can adapt the use of social platforms, formulate your social media strategy, and communicate with your target communities and to make them part of your own community.

The Social Trinity

  1. Identify all points of exposure for your digital assets.
  2. Identify all points of private contact.
  3. Study popular sections and past successful campaigns launched on the digital network.

For instance on Twitter, a point of exposure can be an @reply, hashtag, comment on a wall, link to external website over which you have control. Points have exposure leave your footprint on an action performed on a social network. When you @reply a person your conversation exchange is viewed by everybody who follows you and that person and people who find your conversation through a search engine query. Naturally, the more you @reply people the more you are exposed to their followings. Similarly, on Digg when you vote for content, you leave a link pointing back to your profile; thus the the more you Digg the more exposure you receive to your digital asset on Digg – your profile.

Points of private contact will allow you to work out collaborative arrangements with other users of the platform. Peripherally, you should also learn how the culture on the digital network shapes the way private means of contact are used. I know of many people with large followings that typically ignore direct messages; an alternative way of contact would be to follow the link in a Twitter user’s profile to load up a person’s blog or other website that may have an email or other point of contact to which a person may pay more attention. Some people more frequently use the Facebook private messaging system.

Some platforms have popular sections such as the Digg front page and Twitter trending topics. You could study these popular submissions and adapt your submissions to cater to the community members’ interests. When popular entries are hard to find, google terms such as ‘twitter case study’ or ‘[social network]’ + ‘case study’ or ‘[popular tactic]’ like ‘contests, sweepstakes, viral campaigns.’ Once you learn of popular and successful campaigns you can try a similar campaign adapted to cater to your target community; you use your points of exposure and points of private contact to communicate with other people on the platform required to execute your campaign.

Neal Rodriguez discusses social media marketing tactics he has executed to meet his and his clients’ business objectives on nealrodriguez.com. Subscribe to Neal’s feed to stay abreast of his updates.

YouTube Facts, Stats, and Other Trivia (Infographic)

After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis.

This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective.

Will YouTube be here for another 5 years? When it comes to the Internet, there’s never a notion of “too big to fail”. Just ask AOL or MySpace, two giants that are having to change their very fabric as a company despite nothing but blue skies at one point in their existence.

[Read more…]

Social WEdia: An Intertwined Love Affair with Social Media

The use of Social Media has become so common that it has been integrated into our Social Norm. Even the way we speak has changed and the English language is conforming to words such as unfriending, retweeting, and a wide range of other terminology that may surprise the unknowing anti-cyber space spectator.

We have come to accept that our mom and dad’s are using the same form of entertainment as us; and have watched the evolution of spaces, cluttered in glitter and auto-played tunes such as MySpace – to days of blue and white with an array of accessibilities and faces with the “you have no reason to leave” Facebook look.

In this new aged society that is ever populating itself online, us friendly humans have made a declaration of saving each other’s cattle in Farmville, conforming to 140 characters of “What should I have for breakfast? I am thinking eggs and bacon or some jelly on toast…no maybe some cereal or perhaps an English muffin ..Help!” and watching videos of a cat playing a keyboard.

[Read more…]

Need a Guest Post or Collaboration Piece about Facebook and Zuckerberg

We need help. This is a story that needs to be done properly with strong research and unbiased execution.

There are two possible headlines, and they can even be combined into point-counterpoint style if appropriate.

  • Facebook’s is Successful Because of Mark Zuckerberg
  • Facebook is Successful In Spite of Mark Zuckerberg

Those are the choices.

[Read more…]