Top 10 Reasons to Care About Social Media

Those who have embraced social media have, for the most part, truly embraced it.

Those who haven’t, haven’t.

This great video by timetogetsocial gives an “in your face” version of reasons to care about social media as a business. Watch the video and then see the transcript of the reasons after the jump.

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Twitter is the Drive-Thru, Facebook is the Sit down Restaurant

Facebook and Twitter are the two power houses of the Social Media Industry. Social Media has become a new medium within the Media family, its siblings being Radio, Television and Newspapers.

What Makes Up Social Media?

So, what makes up Social Media? Metaphorically, Social Media is the body that holds the various limbs that enables the Industry to grow, and allows you to reach outside of the box and communicate with the world. The “limbs” I am referring to are what we call Social Networks.

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“The Secret Masters of Digg” to Speak at ROFLCon

While I don’t necessarily agree with the titling, it will be an honor to be on a panel with MrBabyMan and MSaleem at the 2010 ROFLCon. From April 30 through May 1, we’ll be touring the hallowed halls of MIT and rubbing elbows with some of the brightest content creators, meme creators, and memes themselves in this second annual event.

From the site:

“Another two days and two nights of the most epic internet culture conference ever assembled. Informed commentators suggest that this may be the most important gathering of humanity since the fall of the tower of Babel. And yes, we’re still looking to get Goatse.”

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Twitter vs Facebook Across the Web

The debate has been raging for ages (at least in Internet time).

Facebook was once the “contender” against MySpace. That didn’t last too long, but soon Twitter emerged as a pseudo-social-network-competitor-thingy to Facebook and the competition heated up again.

Whether or not that competition is valid is arguable since:

  1. Twitter incorporates the communication and sharing aspect of social networking but is in many ways easier defined as a microblogging news aggregation site, sort of.
  2. Facebook has nearly 10 times more users, hundreds more features, and thousands more apps.
  3. Twitter has a clear business model, but only a dozen people in the universe know exactly what that is, while Facebook has dozens of business models, but nobody in the universe knows exactly what they are.

Still, these and many other glaring differences do not take away from the human need to compare the two and argue about them since they are the biggest “buzz” in social media right now (sorry Google).

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Toyota hits Digg and I must say I like it

When I first saw the advertisement that Toyota had placed on Digg.com, I was skeptical. After all, Digg and most social news sites in general are not considered a “PR venue” to help in times of crisis.

Toyota on DiggAfter reviewing their landing page and seeing exactly how they have integrated, I have to say that I like it.

With the recent Toyota recalls putting a major blemish on the formerly-bulletproof automaker, they have begun an aggressive campaign to regain the trust of their loyal consumers.

The Toyota landing page rests on the Digg.com domain and highlights stories broken down into three categories:

  1. About the Recall
  2. Toyota Responds
  3. Featured Toyota Articles

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The Syndication of Twitter

6 months ago, Twitter changed its homepage so that there was a greater focus on their search engine.

At any time, anyone can go to Twitter and search through all of the updates from Twitter users. So, while initially your Tweets were scene by your Twitter followers, now people that don’t follow you and even people not using Twitter can view your Tweets when they utilize the Twitter search engine.

Twitter’s search results are also being syndicated to several web properties. In December of 09, Google implemented Twitter results onto the first page of their results pages. For select keywords, you’ll notice the Latest Results box scrolling which is powered by Twitter results along with other real time results. In addition to Google, Bing has announced a plan to bake in Twitter results into their search listings.

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