There are three camps into which every company in the world falls:
- Those who don’t know or don’t care about social media
- Those who care about social media and think it can be useful
- Those who think social media can be the backbone of the company
If you were to break it down by percentages, the “Social Media is the Backbone” camp would most likely be the smallest. While business owners are starting to agree that social media has a place in their business, few would be willing to bet the farm on it. They are prudent, thoughtful, and wise.
Then again, many of them (depending on the type of company) would be incorrect.