Monthly Archives: November 2009

Car Dealer Branding and Reputation Management

This is Part II of an interview with Richard Valenta, CEO of TK Carsites, an automotive internet marketing firm. You should read Part I: Social Media for Car Dealers first. “The simple fact is companies no longer control their brand. People control their brand.” There’s no better way to start this second part of the
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Social Media for Car Dealers: An Interview with Richard Valenta

We had the opportunity to sit down with Richard Valenta, CEO of TK Carsites, an automotive internet marketing firm. As car dealers progress through Web 2.0 and begin to embrace its potential in marketing, branding, and customer relations, many have started off on the wrong foot. The traditional thought process surrounding the automotive industry and
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