There has been a trend that has been percolating behind the scenes. While Facebook and MySpace cultivate their mass presence by making the world accessible to people and people accessible to the world, Ning is bringing laser-precision focus to social networking, allowing the niche aspect of internet interaction to flourish.
While the social networking powerhouses offer limited platforms for people to form groups and interact with like-minded people, Ning has made it their purpose to offer flexibility in their product. As the self-proclaimed “Home Depot” of social networking, Ning has a do-it-yourself platform (“you can do it, we can help”) that is simple to use and manipulate. A person can create an account and start a social network geared around whatever they want in a few minutes.