2007 was the year that social media truly emerged as a power player on the Internet. 2008 will be the year that it hits the next, final level. Expect Digg.com to lead the way in more ways than traffic.
First, the numbers. Compete.com shows that 2007 was huge for all of the major social media sites. Even though Reddit showed the highest percentage increase, Digg is still tracking at 10 times more traffic. The graph below compares Digg, Reddit, and StumbleUpon. You’ll notice that Reddit and StumbleUpon have very similar trends, while Digg has mixed movement — sometimes huge increases, sometime steady. This really speaks to the growth potential — it can jump up at any time.