2007 was the year that social media truly emerged as a power player on the Internet. 2008 will be the year that it hits the next, final level. Expect Digg.com to lead the way in more ways than traffic.
First, the numbers. Compete.com shows that 2007 was huge for all of the major social media sites. Even though Reddit showed the highest percentage increase, Digg is still tracking at 10 times more traffic. The graph below compares Digg, Reddit, and StumbleUpon. You’ll notice that Reddit and StumbleUpon have very similar trends, while Digg has mixed movement — sometimes huge increases, sometime steady. This really speaks to the growth potential — it can jump up at any time.
Warning: submitting this story to Digg will result in a quick burial.
On the internet, change is part of the definition. In social media, changes are happening literally by the minute. 2008 promises to show humungous growth and an incredible amount of change for major and minor social media websites.
MySpace, Facebook, and the other large social networks need not worry. The small, niche social network sites that are popping up faster than poker rooms in the 90′s are not going to hurt the big boy’s bottom lines. They’re just going to draw more people by the end of the year because of one fact.
When Digg released their 
Alexa.com
There are many mini-wars being fought on the Internet. Facebook vs. MySpace. Google vs. Yahoo. Apple vs. Microsoft.
