10 Ways to Use Social Media for Day-to-Day Business

At the Computer

Social media has emerged as the trendy marketing tool of the last few years. More and more, businesses are using it to promote their products in ways that combine the broadcasting potential of television and radio and combine it with the conversational messaging of word-of-mouth marketing. And yet…

…many still have trouble integrating the day-to-day affairs of running a business with the networking in social media.

It sounds odd, but social media is the enigma that works much better in reverse. Unlike other forms of promotions, it’s something that requires constant interaction to be effective. You can shoot a television ad and have it run for months. You can have your site optimized for search and let an SEO firm continue to build links without your own attention paid to it. You can build banner ads, record radio spots, and have print ads built, all of which do not require daily activity.

Social media is the rebel. It must be nurtured. The best way to do so is to combine activities and make it an essential activity on a daily basis. To do so, you must have some structure about what you’re wanting to do and how you want to do it. Checking your Facebook page daily is not enough.

Every day for the next 10, we will be expanding on individual items in the list. First, the overview:

Soshable Tips

  1. Search for OpportunitiesPeople display their needs and desires publicly on Twitter and Facebook every day. If they’re going to post on their Twitter feed that they “need a new car” and you’re a car dealer, shouldn’t you be paying attention to your local area?
  2. Thank Your Customers By NameBusinesses that cater to a handful of customers a day can thank just about everyone. Those who deal with masses of customers such as restaurants will need to get a little more creative. Either way, you should be doing it and it takes no time at all to do so.
  3. Daily/Weekly/Monthly VideosWhile many businesses are posting on their own YouTube channels, few are truly taking advantage of the medium. Even if it’s a quick 30-second video, you should be posting regularly. For some, regularly is daily. For others, it could be monthly. Based upon your business style, you’ll be able to determine the interval. The important thing is to stick to it.
  4. InfographicsIt’s cheating. It’s taking content that others create (or that you have created if you so choose) and presenting it to your audience. Done properly and ethically, it’s the fastest way to get content that your customers will appreciate without having to be a Pulitzer Prize winning journalist.
  5. Cultivate Your Fans, Friends, and Followers – This is not a “once in a while” activity for any business that really wants to succeed at social media. It’s something that should be done daily. The good thing is that it can be done in just a couple of minutes a day.
  6. Monitor, Respond To, and Drive People to Review Pages - Reviews are getting more and more attention of late, particularly with the way Google has been using them in their search results. You can use social media to help take control of your reputation.
  7. Play Empire Avenue – This is another cheat, but only for the blog itself. Why would there be a game in an article about day-to-day business. You’ll see… (thus, the cheating – who can resist a hook like that?)
  8. Interact on Niche Social Networks – For just about every profession or business type out there, there are social networking sites specific to that niche. Find them. Read them. Decide whether to engage on them. Most importantly, learn from them.
  9. Build Sites for Social Media – For some, this will be the scariest piece of advice, but it’s also arguably the most important. Luckily, using the right tools, it can be done in minutes a day.
  10. Learn from Your “Friends” (In other words, you competitors) – The easiest way to beat competitors in the social media marketing game is to know what your competitors are doing. Social media is so public by nature that thankfully it really doesn’t take a whole lot of skill to “spy” on them. Sometimes, it’s just a matter of visiting their pages every day.

Every day we will expand on one of the ten points listed above. The expansion will include an article which will appear on the homepage on top of receiving a link from this article. We hope you find it all useful. Social media is too important going forward to not have an upper hand on the competition.

Here is a webinar that we recorded for our TK Carsites automotive clients this morning that applies these principals:


* * *

Learn more about social media marketing on this blog.

Search for Opportunities
About JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

Comments

  1. Social media marketing is todays leading marketing strategy for most businesses. These businesses used this tool for them to gain good market and sales. And for the tips you shared here will really help them to become productive in their social business. Thanks for sharing.

  2. I agree with the above comment. It’s one of the most powerful tool for business.

  3. Hi there, You’ve done an excellent job. I’ll definitely digg it and personally suggest to my friends.
    I’m sure they’ll be benefited from this site.

  4. I have been exploring for a little for any high-quality articles
    or blog posts on this sort of house . Exploring in Yahoo I
    eventually stumbled upon this web site. Reading this info So i
    am glad to show that I’ve a very good uncanny feeling I found out just what I needed.
    I most certainly will make certain to do not fail
    to remember this website and provides it a glance regularly.

  5. I think that what you published was actually very logical.
    However, think about this, suppose you added a little information? I mean, I don’t want
    to tell you how to run your website, however suppose you added something
    that makes people want more? I mean 10 Ways to Use Social Media for Day-to-Day
    Business is kinda boring. You should glance at Yahoo’s front
    page and note how they write news titles to get viewers to
    click. You might add a related video or a picture or two to
    get people interested about what you’ve written. Just my opinion, it might make your blog a little bit more interesting.

  6. Things of jazz and people combined with deeply sincere vocals and lyrics make this a tune that will generally
    please. I know one producer that ALWAYS buries the vocals so people have to strain to make it out.
    The tune liked renewed popularity carried out by Harry Connick, Jr.

  7. Incredible quest there. What occurred after? Thanks!

  8. I hsve read so many articles concerning the blogger lovers
    but this piece of writing is actually a pleasant article, keep
    it up.

  9. That’s right, the video chat feature is, naturally, limited to Android phones with high-powered CPUs.
    The app’s layout is quite simple, and it works well that way.
    95 USD subscription annually you get access to unlimited
    international calling for only a penny per minute.

  10. In the Official Minecraft Retailer there is over 60 T-Shirts to choose from, so if you
    want a Minecraft t-shirt you can be sure that you will
    find at least one that you will enjoy, I included some of my individual favourite prints of Minecraft t-shirts just above, but
    there is a lot of a lot more to choose then just those,
    you can click the image down below to get to the T-Shirt section of the Minecraft Shop, get pleasure from and satisfied purchasing!

  11. Writing junk articles is not going to make people want to come back and read even more of your posts.
    In cases like this, this article rewriter looks at the context.
    This software allows you to enter your personal information, as well as any
    and all articles that you want to submit to article directories
    online – just once.

  12. Hello there, You have done a great job. I’ll definitely digg it and personally suggest to my friends.
    I am confident they’ll be benefited from this website.

  13. Unquestionably believe that which you said. Your favorite justification seemed to be on the internet the simplest thing
    to be aware of. I say to you, I definitely get annoyed while people think about worries that they
    just don’t know about. You managed to hit the nail upoon the top as well
    as defined out the whole thing without having side-effects , people could take a signal.
    Will likely be back to get more. Thanks

  14. Also, your insurance rates will likely rise substantially or the insurer may
    even cancel your policy. You can have a ‘Not Guilty’ plea or a ‘Guilty’ plea but make sure you know the consequences of each decision. The prosecutor will speak for the interests of the Michigan city which issued
    the traffic ticket.

  15. Generally I don’t learn post on blogs, however I would like to say that this write-up
    very forced me to check out and do it! Your writing taste has
    been surprised me. Thank you, quite great post.

  16. If it proves too difficult to secure a major bank card, there are other options.

    Keep your card and its details, as safe as you can it may not save you money, but it will certainly save you a huge amount
    of inconvenience. If you are one of millions of Americans
    struggling with finding a way to come up with cash this holiday season, a car title loan could
    be your answer.

  17. It’s amazing designed for me to have a web site, which
    is valuable in support of my knowledge. thanks admin

Speak Your Mind

*