2015 will be remembered for many things, perhaps the biggest thing in the automotive world is that it was the year that luxury cars truly took on a new appearance. For a long time, the standard in luxury cars went to a handful of different manufacturers, but recent years have opened the doors for a couple of newbies to claw their way onto the scene. Kia, with great confidence and some genuine swagger, was one of those newbies.
How many of you hear over and over again “Do you have a blog” about your company? Before I go any further, because this can get deep, do you know what blogging is? I don’t want to leave you in the dark with this subject. Blogging is an interactive form of publishing your content on the web. It has become a dominant way of self-publish the past several years.
As a policy, we’ve always chosen to obey the “once and nevermore” philosophy with our social media posts for clients. We handcraft each post and that post will appear one time and on one dealership’s Facebook page. Once it’s used, it’s done forever.
To those of us who have been in the industry for long enough and have enough clients through which to see results, we’ve known all along that inbound links are still an important component of the Google search algorithm. News about the death of links have been proven once again to be greatly exaggerated.
At some point in the last couple of years, someone started spreading a “best practice” that it’s good for websites to automatically play videos once people click through to them. This is not a best practice. It’s annoying at best. At worst, it can prevent people from visiting your website ever again. One of those people is now, officially, me.
Let’s put the TL:DR version at the top for the sake of expediency. A portion of the liberal mindset is the reason that Reddit is in the process of failing. It’s not political liberalism – that’s something that has helped Reddit maintain its pull over the internet and the real world. It’s not its cultural liberalism – diversity and openness have contributed to the appeal of the site. The liberal mindset that is killing Reddit is the concept of emotional socialism. Reddit management, a small but outspoken portion of its users, and scorned members of the media tried to tear down the pseudo-freedom that the community enjoyed in the name of anti-harassment.
The headlines are starting to run. The rumors continue to roll. Every four years, we begin the new but intense cycle of political social media. One might say that it’s every two years, but let’s face it – the general audience on social media doesn’t get that excited about anything other than the presidential race. For the third time, we’re all about to go to war.
Every year, the various SEO gurus, blogs, and agencies put out what they believe to be the secret formula for ranking better on the search engines. As we’ve discussed in detail many times in the past, there’s one thing that doesn’t change: quality content. If you put great content on your site and make sure that others can share and link to your content, you’ll rank better. It’s that simple.
I can’t remember the last time I publicly agreed with a celebrity. It’s never been something that I do; celebrities generally know less about important topics than scholars or journalists whose opinion I respect. Often times, they know less about them, particularly when it comes to topics that affect the general population rather than the insulated worlds of the rich and famous.
Entrepreneurship is a mindset, one that the best among us have utilized to create powerful brands. Accepting the entrepreneurial mindset is not easy, however, and usually involves becoming the odd man out. After all, how can the average person understand wanting something so bad that you are willing to set everything else aside, or having a laser like focus that blocks everything out?