Tumbr is quickly emerging as a major social media force. It’s being talked about in blogs, on other social media sites, and even by mainstream press.
Are you buying into the hype?
I really want to know. As an early adopter, I’ve always enjoyed Tumblr, but it was only in the past few months that it’s truly become part of our overall marketing efforts. So far, we’re seeing decent results, but it appears as if Tumblr is reaching a tipping point that is reminiscent of Twitter in late 2008.
Here’s one we created at TK Carsites.
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*UPDATE 3* Nothing from Tumblr’s Twitter Account, but the sites appear to be up and stable.
*UPDATE 2* Tumblr’s Twitter Account:
“A faulty network switch is causing severe performance issues. We’re working with our datacenter to get it replaced as quickly as possible.”
*UPDATE* Approximately 40 minutes after going down, Tumblr posted the message below on their sites. In most situations, planned outages or “changes in infrastructure” will be announced and the “Be Back Soon” message would be posted immediately.

Just when they were starting to turn some heads and draw attention from masses of people and bigger companies, Tumblr went down.
Since around 2:15 am Pacific, all blogs hosted on the site went down and as of the time of this post are still down. Their backend user interface and staff blog is also down. There has been no word yet from the company Twitter account.
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