Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social media, but there’s also the right road, the one that scales properly while still maintaining individuality and creativity at the core of the service.
I’m “that guy.” You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn’t rated anything a 10 out of 10 since my wife’s Mediterranean pasta, the guy who wonders why his kid only got an “A” and not an “A+” on a test. There are more of us out there than you think, but there’s a benefit to what I call the “conscientious reviewer”. You might only get 4 out of 5 stars from us, but we’ll write a book and sing your praises.
A recent Fox News article reported that social media causes people stress and researchers have actually developed the term “social media anxiety.” Facebook, Twitter, Pinterest, Youtube, and Reddit all are great social media sites if used properly, but are people too dependent on them?
Raise your hand if you remember looking to web site analytics to decide if you needed a “mobile strategy”. Honestly, that ship has sailed.
Some people really just don’t think before they speak – or in this case, tweet. Whether it’s Justin Bieber’s opinion of Anne Frank or Amy’s Baking Company having a complete meltdown after appearing on ‘Kitchen Nightmares,’ some just don’t think about what they share with the world.
In recent news there have been major developments on government spying on Americans through phone, email, and social media. Government is not the only group looking at personal social media accounts. We have soon discovered that anything that is posted online could be discovered by unintended audiences, especially employers.
Social media has flooded the world of marketing, overtaking traditional concepts and transforming them into formats unheard of. Conventional theories of outbound marketing have suddenly plunged in a return on investment, as ventures in new forms of inbound marketing skyrocket for business owners. However, with such a new structure in a world unknown, small business owners are finding themselves hopping aboard a train with no destination.