Mind and Heart

Facebook Admits to News Feed Experiment Meant to Control Emotions

Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. For example, it was determined if a person was exposed to more positive news from friends, he or she would be less likely to post something negative as a status update. The opposite was also found to be … [Read More...]

Tip of the Day

Shortcut

Businesses Need to Focus on Getting to the Point with their Advertising

There's a saying that goes something like this: "Give me the baby. I don't need the labor pains." This definitely applies to modern digital marketing and advertising. It's actually contrary to certain trends. Faster internet connection, faster mobile devices, and a resurgence of multi-step digital processes point to the concept that perhaps we don't need to be so focused on getting to the … [Read More...]

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Social Logins

How Social Login Helps You Get Better Customer Insights

Have you ever wondered how a particular brand knows so much about you that they keep sending relevant discount offers, including at times when you need them the most? It is not magic, nor is it luck. These offers are a result of the brand being able to obtain some solid customer insights that have helped it create a timely marketing message that is extremely relevant to your needs. While there are plenty of traditional data collection techniques, like web analytics and monitoring a particular customer’s purchase behavior, there is another w … [Read More...]

Context

4 Ways to Make Context the Weapon of Choice for Conversions

Consider this: how exactly do you behave when you are at a baseball game compared to your presence at a luncheon with state heads (if ever you had such an opportunity)? In the former setting, you’d ideally be yourself. You’d cheer out loud, you’d even swear, wouldn’t you? However, you’d do no such thing at the aforesaid luncheon, board meetings, or the like. That’s context and your behavior is a function of such context. We go through these motions every day of our lives. … [Read More...]

More than Likes

Social Media Success? It’s More Than Just ‘Likes’

If you judge your business’ social media (SM) success solely on how many likes you can drum up, you’re only looking at a tiny piece of the puzzle. There’s a big disparity when it comes to optimizing your ROI with SM, with a number of marketers jumping full force onto the social media bandwagon, but falling short where it matters most: Actually looking at the data to seeing how successful they are. Forbes reports that a 2012 industry report revealed that 86 percent of all marketers say SM is key for business, but are they making the most of it … [Read More...]

e cigarettes

Alleged New Teen “Smoking” Trend Has No SM Presence (Yet)

There was a time when teen smoking was the ultimate for any bad boy (or girl), which of course led to a lifetime of addiction. The good news is that the teen smoking rates, and adult rates, have been dwindling in recent years. This is in part due to the influx and popularity of e-cigarettes which have been touted as a great tool to wean smokers off of their addiction. It’s safer with less nicotine, zero smoke and tar, and smokers don’t get the death stare from passerby who want no part of that second-hand nonsense. However, leave it to tee … [Read More...]

Oculus VR

The (Virtual) Reality of Facebook’s Future in Gaming

In 1995, Nintendo released a video game system called the Virtual Boy, which was touted as a virtual reality gaming platform. In short, you would be able to feel as though you were in the environment of every game. This idea, while interesting on paper, was poor in terms of execution and it seemed like no one took a stab at virtual reality in gaming since then. Yes, there might have been rumblings here and there but no company wanted to make another attempt at it. That was, however, until the entity known as Oculus VR made its presence felt … [Read More...]

Coins

The Importance of Invoicing On Time

Your business just sold several products worth more than $500 in sales. The products are gone, and the customer is excited. Your next course of action is sending the invoice. An invoice provides detailed information about the sale, including product, pricing, and terms of sale. With many businesses requiring 30-day terms, you must send your invoice out quickly for a fast payment on the balance. Holding onto a sale without invoicing it can cause your business to enter the red. … [Read More...]

Tweet from 2013

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen by an extremely small portion of your audience. With that said, it's getting out of hand. I have been finding posts that are months old and no longer relevant hitting my feed … [Read More...]

Social Media Tools

5 Business Tools Leveraging the Power of Social

Social business and social media, while two distinct entities and completely non-interchangeable, are similar in that they both aspire to leverage one and the same concept: the power of social engagement and communication. Nowadays, customers demand more open communication and personal relationships with businesses. The incoming workforce expects a more flexible working environment, and the more successful companies uphold a culture and organizational framework mirroring their social values. It’s no wonder that more and more tools are b … [Read More...]

Tumblr Band

Is Tumblr The New Social Music Source?

When MySpace re-launched last year, it seemed like it found its niche as a music portal of sorts. This wasn’t to say that it would take over the more renowned platforms like Facebook and Twitter in terms of popularity but it didn’t necessarily have to. All that it would have to do is offer something unique compared to the competition. In my view, neither Facebook nor Twitter explored the music spectrum at length. With this in mind, shouldn’t MySpace be considered a “social music source” of sorts? If Tumblr has a say in it, perhaps not the … [Read More...]

V-Day

What Can We Learn From the Flowers Delivery V-Day Fiasco?

Valentine’s Day is one of the most important holidays of the year for many flower retailers. Unfortunately online merchants like 1-800-Flowers were stuck dealing with thousands of angry customers after many deliveries didn’t arrive on time this year due to bad weather. Of course, there’s nothing that could have been done to control the weather, but let’s take a look to see what the companies did in terms of social media engagement with customers and how they might be able to improve in the future. … [Read More...]

Life of a Tweet

The Life of a Tweet

Tweets have rapidly become a mainstay in most forms of entertainment. From sports broadcasts showing athletes’ tweets to news channels like CNN implementing live tweets from viewers, Twitter has been infused into society to the point where even technological illiterates know what it is. The primary form of content on Twitter is tweets — 140 characters at most. But what is the life-span of these concise messages? Let’s travel with a tweet in real-time to find out: … [Read More...]

Pinterest Random

Tips for Creating Pinnable Content

Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. … [Read More...]

Nintendo

Is “Quality of Life” Indicative of Nintendo’s Marketing?

With certain video games placing more of an emphasis on health than anything else, it’s clear that there is a demand for said emphasis. The typical gamer does not engage in physical activity as much as he or she should, so the idea of games incorporating more active elements is smart. In fact, one can make the argument that Nintendo was one of the companies at the forefront of this, given the success of its “Wii Fit” series. With that said, the idea of Nintendo’s recent focus on “quality of life” may not bode as well and I believe it doesn’t … [Read More...]

Tearing Down the Wall

Website Chat Should Shoot for Quality First, Quantity Second

There's a disturbing trend I'm seeing in the automotive industry when I visit websites. Perhaps it's been like this for a while and I simply took my eye off the chat ball. When I see chat windows that instantly prompt for the customer's contact information, it makes me cry a little inside. This isn't what chat is supposed to be about. I'd love to have that debate with anyone. Chat is an alternative means of instant information. In other words, it's more akin to phone calls than to anything else. If you believe in having a barrier of entry … [Read More...]

Megaphone

Social Media isn’t a Megaphone. It’s a Two-Way Radio

Social media is the one marketing medium that allows customers and businesses to interact in an organic fashion.  However, it astonishes me just how many companies don't take advantage of this.  Rather than engaging with their customers on social media, they use it to tell the customer what the business wants to say.  There is very little listening going on. I would suggest that every business should use social media as a two-way radio as opposed to the megaphone that it currently is for so many companies.  When you listen as well as speak, y … [Read More...]

Facebook Login

How Social Media Wound Up Costing $80,000

If there’s one family that’s probably not too fond of social media these days, it has to be the Snays. It was recently reported that 69-year-old Patrick Snay, the former Guillver Preparatory School head, filed an age discriminatory complaint following issues with his contract. Snay came to an agreement with the school that would ultimately wind up with him being granted an $80,000 settlement. When Snay’s daughter took to Facebook to boast, said settlement went out the window. Along with it went the aforementioned sum of money. The fact that S … [Read More...]

Photographer

Use Images to Improve Social Media Marketing

It's no secret that images are a powerful tool in human communication. Numerous psychological studies have found that our brains not only process images more quickly than text, but images also register with us on an emotional level. Throughout the history of humanity written text has only been around for a few thousand years, while visual stimulants and images have been around for tens of thousands of years. Even cavemen used images, shown in the paintings they left behind. … [Read More...]

Social Media Like

How Social Media Impacts (or Doesn’t Impact) ROI

The more social media followers, the better — right? As is often the case, it’s not quite that simple. A big boost in your Twitter followers might give you a warm glow inside, but it’s not going to pay the bills. Likewise, a popular post on Facebook might collect hundreds or thousands of “likes,” but it doesn’t always follow that your bottom line will receive a boost. To ensure that your social media presence is effectively advancing your company and brand, you’ll have to hit the right notes with your customer base and navigate a minefield … [Read More...]

University of Albany

Localize on Social Media or Else

Don't worry. This isn't one of those "feel good" stories about how social media is all about interacting with your local community. That part's true, but you should know that already, right? Today, let's go over a quick explanation of how social media algorithms, especially Facebook's, work and why you're actually hurting your local page's chances of being seen by having too many people outside of your local area liking your page. It isn't just a matter of them not being interested in your content the way that locals will. It is an algorithm … [Read More...]

Power Editor

Facebook Ads Power Editor gets a Facelift

Those of us in the Facebook advertising world were greeted with an amazing new look and feel to Facebook Power Editor today. This is a pretty neat development for those who are new to the tool because it's much cleaner and more organized than before. While the changes were mostly cosmetic, it does allow for real-time monitoring of stats rather than constant downloading. That's all. No big deal otherwise. … [Read More...]