Marathon

Social Media: All About ROI

When it comes to business sensibility, we are often required to determine whether or not the juice is worth the squeeze concerning our expenses. If the hot new advertising campaign we’ve kicked off isn’t getting us any further attention, at what point do we pull the plug and consider it a loss? Is the new $200 coffee maker we purchased for the break room encouraging morale or wasting people’s time? Are our social media expenditures simply costing us money or are we actually seeing results?

With any transaction of goods or services, ROI is most certainly expected. As a consumer driven society, we want to be sure we’re getting our money’s worth, especially in terms of successful business dealings. The worst threat to our sanity as human beings is to think we’re being taken across. So, when determining a sensible social media contract for outsourcing, can ROI be considered an attainable goal?

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The Jokers

If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away

It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role.

We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come.

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Elderly on Facebook

Over Half of Internet Users Over 65 Use Facebook

The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook.

Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, we speculate that the users are getting more efficient at using the networks. The can be seen in the dramatic rise of adults using multiple networks – 52% in 2014 versus 42% the year before.

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Twitter Importance

‘While You Were Away’ Will Make Twitter More Important for Business

Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature.

Businesses have had a love/hate relationship with Twitter since its birth. It can be a tremendous communication tool, of course. That hasn’t changed. However, it seemed to only be of true benefit for big companies. Local businesses outside of real-time floaters like food trucks or music bands had a hard time generating a true return on investment.

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Worthless

Getting More People to Like Your Facebook Page is 99% Worthless

Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out.

To prove it beyond a reasonable doubt, I would have to take a page that has zero fans and send massive engagement and traffic with a small budget. Then, we’d need to look at the statistics to show that a page that starts off with zero likes can have more than just paid reach. It can have more organic reach than pages that have tons of likes.

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Cool Image

Building Up a Blog with Social Promotion

There are two major components to a good blog. Sure, there are plenty of other components such as design, site speed, consistency, purpose, niche relations… actually, there are so many that I could write a full-length article just listing the different components, let alone going into detail about them. Still, there are two primary components that can overcome poor performance on all of the other areas.

Great content. Great promotion. That’s it. If your content is strong and you’re able to promote your site properly and gain credibility on social media and search, you’re blog will grow and be successful.

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Going Mobile

It’s All Going Mobile. We Get It. Now What?

When I finally stopped counting, I found 43 articles posted this week on various publications proclaiming that everything was going mobile and that marketers and businesses need to make the appropriate adjustments. All of the articles had two things in common: they gave reasons why we needed to market to mobile users and they didn’t give very good ways other than the basic or generic methods for doing so.

Well, I’m here to give you some good ways to do it. That’s all. No need to convince you that you need to do it. If you’re reading this article, you already know. If you’re not reading this article, you probably already know. Now, let’s get away from why and start really digging into how. (more…)

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YouTube for Branding

How to Build Your Brand With YouTube Videos

YouTube is a huge social media outlet with unparalleled outlets. It has a huge audience and great marketing potential for your business, but most businesses or brands aren’t quite sure how to use YouTube to build up their brand. The most common use for YouTube and business is to promote their company and show consumers what they do, but this isn’t the only way you should be using YouTube to promote your business. So what can you do different to market yourself on this social media outlet with one of the largest audiences on the internet?

First of all, most people don’t visit YouTube and search YOUR business. Most people will not subscribe to your YouTube Channel to see your commercials and what you sell. They typically know that car dealerships for instance, sell cars. They will most likely know what your dealership is all about from television commercials, internet ads, newspaper, and radio ads. They aren’t there to research your company’s history. Although these things are important, YouTube may not be the best outlet to promote these items on. Of course, you will want to still have videos like this on your channel, but to capture your target audience, you must do more.

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Hanukkah 2014

The Holidays and Social Media

For traditional marketers, the end of year holiday season marks a massive push in terms of advertisements. Unfortunately, when small businesses don’t realize the power they wield with social media, they miss out. The holidays can be a beneficial time to ramp up your social media efforts in order to attract new clients or customers.

All too often, small businesses don’t understand the importance of an active social media presence and suffer the consequences. Developing a strategy for your small business in terms of social media can be just as important as the right location. With the advent of social media, businesses have been allowed the freedom to reach customers and other businesses in new and inventive ways.

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Targeted Digital Marketing

How Social Media is Shifting From Marketing to Targeted Digital Advertising

The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses.

Facebook is the most recent to announce that spam from businesses won’t be tolerated. This has really been the unspoken case for a while, but now they’re upping the ante by threatening to remove posts from brands that are too promotional.

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